Lens family
176 analysesBusiness Model ✕
Epic Gave Away $2.2 Billion in Games to Build a Store Where Nobody Buys
Epic Games
Roblox Sells Robux at a Penny and Buys Them Back at a Third of a Cent
Roblox
Sony Sold PlayStation Games to PC Players. Then It Saw Who Wasn't Coming Home.
Sony
Sony Doesn't Use Sensors to Fund Everything Else. It Uses Them to Buy Leverage.
Sony
AWS Doesn't Bail Out Amazon's Retail. It Buys Something More Valuable: Patience.
Amazon
Amazon Doesn't Sell You a Kindle. It Sells You a Toll Booth You Carry Around.
Amazon
Amazon Sold Alexa at a Loss to Win a Sale That Never Came
Amazon
CrowdStrike's Whole Business Is One Number: How Many Modules Did You Turn On?
CrowdStrike
Meta Doesn't Sell Your Data. It Sells the Three Seconds You Spend Looking at the Wrong Thing.
Meta
WhatsApp Isn't Waiting to Make Money. It Already Does — Just Not From You.
Meta
Snap's Monetization Problem Was Never the Young Users. It Was Two Other Things.
Snap
Amazon Didn't Sell the First Kindle at a Loss. The Real Razor Was Free.
Amazon Kindle
Spotify Was Supposed to Lose to Apple. Then It Stopped Renting Apple's Road.
Spotify vs Apple Music
Reshoring Rewired the Boardroom Faster Than It Rewired a Single Factory Floor
Reshoring & Friendshoring
Stores Didn't Become Ad Networks. They Always Were One — Amazon Just Showed the Bill.
Retail Media
Subscription Fatigue Is Real. It's Just Not Where Everyone Says It Is.
The Subscription Economy
Amazon Didn't Plan to Own the Stack. It Got Cornered Into It, One Bottleneck at a Time.
Amazon
Netflix Makes Money the Boring Way. The Exciting Stories Are a Distraction.
Netflix
Alphabet Isn't a Conglomerate. It's One Engine Towing Everything Else.
Alphabet (Google)
IKEA Doesn't Make Its Furniture. It Owns the Thing That Lets It Wait.
IKEA
ASML Doesn't Make Its Own Machine. That's the Whole Trick.
ASML
Square Sells the Reader at a Loss. You Are the Product It's Buying.
Block (Square)
Stripe Keeps 40 Cents on a Hundred Dollars. That's Not the Business — It's the Doorway.
Stripe
Everyone Thinks Robinhood Sells Your Trades. It Quietly Became a Bank.
Robinhood
Enron Made $100 Billion in Revenue and Kept 2 Cents on the Dollar. The Math Was the Fraud.
Enron
Coca-Cola Sold Its Best Business for a Dollar Because It Thought the Business Was Doomed
Coca-Cola