Digital download. All sales are final: no refunds or returns. Each format can be downloaded 3 times, and the links stay valid for 30 days. If you need more, reply to your confirmation email and we will sort it out.
Every adjacency is sold as leverage: we already have the customer, the data, the distribution, the brand. That is a claim about transfer, and a claim about transfer is testable. This pack separates the strength a company can genuinely lend a new business from the strength it only believes it can, prices the difference, and prices the two things a business case habitually leaves out — the capability gap and the exit.
The test that runs through every file
What transfers, and what only looks like it transfers. It is the argument in the deck, it becomes the wizard’s axes, it drives the model’s inputs, and it reappears as lines on the checklist. That is what makes 11 files a product rather than 11 documents.
The model resolves to one number you can negotiate with: Leverage premium — what the owned asset is actually worth in the new business. It ships blank and worked, with a stress case and a floor case, so the number arrives with its assumptions attached rather than on its own authority.
What is in the Adjacency Expansion Strategy Pack
- Foundations. The framework: the four lendable assets, the two questions that place the move, the leverage premium, and the exit price.
- Concept deck. Twenty-two slides for a leadership session, with the sourced cases and what they do not establish.
- Decision wizard. Eight scored questions returning the position, the band, and the conditions that halt it outright.
- Adjacency model. Ten periods, a stress case and a floor case, resolving to the leverage premium.
- Strategies and tactics. The moves available in each position, their entry conditions, and the cost of each one.
- Case studies. Nine sourced decisions read through the framework, including those that failed.
- Fit worksheet. The single page of record: the claim, the mechanism, the score, and what would reverse it.
- Roadmap template. Phases, gates, owners, the assumptions register, and the exit triggers.
- Practitioner manual. Sequencing, the control layer, five failure modes and their leading indicators.
- Field checklist. The one-pager that survives outside the binder.
- About the package. What each file does and the order to run them.
An honest note on fit
This is a kit for running a decision, not a research report and not a course. It is worth buying if a real decision is in front of you and you would otherwise start from a blank page. It is not worth buying to read.
Worked examples use an explicitly fictional business, labeled on every file that contains one, with numbers tuned to teach rather than to flatter — the case is built so the advantage erodes and so it fails outright under the floor assumption. A worked example where everything works is a brochure. The price excludes customization, implementation and support, and where the pack reasons beyond its evidence it says so on the page.
Questions
- What is the Adjacency Expansion Strategy Pack?
- The Adjacency Expansion Strategy Pack is a decision-support kit for one question: When does the business next door belong to you? It contains 11 files — foundations, concept deck, decision wizard, adjacency model, strategies and tactics, case studies, fit worksheet, roadmap template, practitioner manual, field checklist, about the package — built around a single organizing test: what transfers, and what only looks like it transfers. It is what a leadership team uses to run the decision and leave a record of what they assumed, rather than a report about the topic.
- Who is the Adjacency Expansion Strategy Pack for?
- Anyone who has to make this call and answer for it: an operator or owner facing the decision, the executive team running it, the board or investor testing the reasoning, or an adviser who would otherwise build the framework from a blank page. It is worth buying when a real decision is in front of you. It is not worth buying to read.
- What is in the Adjacency Expansion Strategy Pack?
- 11 files in Word, PDF, PowerPoint and Excel: Foundations (Word + PDF) — The framework: the four lendable assets, the two questions that place the move, the leverage premium, and the exit price. Concept deck (PowerPoint + PDF) — Twenty-two slides for a leadership session, with the sourced cases and what they do not establish. Decision wizard (Excel) — Eight scored questions returning the position, the band, and the conditions that halt it outright. Adjacency model (Excel, blank and worked) — Ten periods, a stress case and a floor case, resolving to the leverage premium. Strategies and tactics (Word) — The moves available in each position, their entry conditions, and the cost of each one. Case studies (Word) — Nine sourced decisions read through the framework, including those that failed. Fit worksheet (Word, blank and worked) — The single page of record: the claim, the mechanism, the score, and what would reverse it. Roadmap template (Word) — Phases, gates, owners, the assumptions register, and the exit triggers. Practitioner manual (Word + PDF) — Sequencing, the control layer, five failure modes and their leading indicators. Field checklist (PDF) — The one-pager that survives outside the binder. About the package (PDF) — What each file does and the order to run them.
- What number does the Adjacency Expansion Strategy Pack produce?
- Leverage premium — what the owned asset is actually worth in the new business. The model ships blank and worked, with a stress case and a floor case, so the number you take into a room has its assumptions attached to it and can be argued with rather than merely believed.
- How is the Adjacency Expansion Strategy Pack delivered?
- As a single download of all 11 files, immediately after payment, with the same link sent by email. It can be downloaded 3 times and the link is valid for 30 days. There is nothing to install and no account to keep.
- How much does the Adjacency Expansion Strategy Pack cost, and is it a subscription?
- $249, one-time. It is not a subscription and there is nothing to cancel. Where the pack is revised within 180 days of your purchase, the new release is yours. The price does not include customization, implementation help or support.
- Are the worked examples real companies?
- The case studies are real, sourced and dated, and each one states what its evidence does not establish. The worked model, wizard and worksheet use an explicitly fictional business, labeled as such on every file that contains one. A worked model needs roughly fifteen populated inputs; for a real company you would have public figures for perhaps four, and the rest would be estimates wearing the authority of a spreadsheet.