Stratrix

Company profile

Industry
Toy retail
Founded
1948

Profiles are auto-generated and infrequently updated.

The analyses

The Counterfactual · Decision Forks
Blaming Amazon for Toys R Us Is the Story the Private-Equity Guys Want You to Tell
The legend says Toys R Us outsourced its website to Amazon and signed its own death warrant. But the court ruled Amazon breached the deal, and the company won the right to walk. The real kill shot came in 2005: a buyout that loaded more than $5 billion of debt onto a profitable retailer.
8 min
Toys R Us — the strategy behind it | Stratrix