Company profile
SEC EDGAR ↗- Industry
- Retail-Variety Stores
- Listed
- NYSE: TGT
- Incorporated
- MN
- Headquarters
- Minneapolis, MN
- Fiscal year end
- Feb 1
Financials
FY2026- Revenue
- $104.8B
- Net income
- $3.71B
- Total assets
- $59.5B
| Fiscal year | Revenue | Net income | Total assets |
|---|---|---|---|
| FY2026 | $104.8B | $3.71B | $59.5B |
| FY2025 | $106.6B | $4.09B | $57.8B |
| FY2024 | $107.4B | $4.14B | $55.4B |
| FY2023 | $109.1B | $2.78B | $53.3B |
| FY2022 | $106.0B | $6.95B | $53.8B |
| FY2021 | $93.6B | $4.37B | $51.2B |
Reported fiscal years from SEC filings (10-K) — SEC EDGAR ↗. Stratrix is a strategy publication, not a real-time financial data service.
Decisions on record
4 verified Decision Records on Target, and the casebook each one belongs to.
| Fork date | Decision type | The story | Casebook |
|---|---|---|---|
| 2013 | Market-Entry Gambit | Read the story → | Market-Entry Gambit Casebook → |
| 2013 | Crisis Response | Read the story → | Crisis Response Casebook → |
| 2022 | The Turnaround | Read the story → | The Turnaround Casebook → |
| 2026 | The Turnaround | Read the story → | The Turnaround Casebook → |
Run one of these yourself
The decisions Target faced, as kits you can run.
Each pack takes one of these decisions and gives you the framework, a deck for the room, a model that resolves to one number, and the sourced cases behind it. $499, one-time.
The analyses
Crisis Response · Crisis & Reinvention
A security blogger broke Target's 2013 breach a day before Target did, and the slow recovery cost the CEO his job
Target confirmed 40 million stolen cards on December 19, 2013 — but only after a blogger scooped it the day before and the DOJ had tipped it off a week earlier. The fast disclosure was reactive, and the slow recovery is what took down the CEO in 2014.
8 min
The Crisis Response · Crisis & Reinvention
Target's Alarm System Worked Perfectly in 2013. Someone Had Set It to Silent.
Target's 2013 breach is taught as a hacker outsmarting a retailer. The truth is worse: the FireEye system caught the malware and fired urgent alerts. Target's team neither reacted nor let the software delete it — and a $200M+ bill followed.
8 min
The Market-Entry Gambit · Growth & Portfolio
Target's Canada Bill Topped $7 Billion — a Forced March to Dodge Rent on 189 Empty Stores
Everyone calls it Target's '$2B Canada disaster.' The real number was north of $5 billion in pre-tax charges and over $7 billion all in. And the cause wasn't Canada — it was a forced-march opening built to dodge rent on 189 empty stores.
8 min
The Pricing Play · Business Model
Target Sells $31 Billion of Its Own Brands. The Trick Is That Most of Them Aren't Premium.
Everyone calls Target's owned-brand machine a premiumization play. It isn't. In the same year it claimed $31B in owned brands, Target launched a low-price essentials line. The real bet is margin mix, and 11 brands now top $1 billion each.
7 min
The Pricing Play · Business Model
Target Cut Prices on 5,000 Items in 2024, Then Watched Revenue Fall for Five Straight Quarters
"Expect More. Pay Less." sounds like a low-price promise. It was always a perception trick. Every time Target was forced to actually cut prices at scale - most recently on 5,000 items in 2024 - the relief faded fast, and revenue then fell for five straight quarters.
7 min
The Turnaround · Crisis & Reinvention
Target Gutted Its Own Profit 87% to Clear a Stockroom It Had Overfilled
In one quarter Target's operating profit fell 87% to $321 million. The story is told as a near-death experience. The filings tell a colder one: a solvent company chose to gut its own profit to clear a stockroom it had overfilled.
8 min
The Turnaround · Crisis & Reinvention
Target Is Selling Nostalgia and Calling It a Turnaround
Target rehired Isaac Mizrahi 17 years after his collection ended, betting the 'cheap chic' magic of 2002 can fix 2026. But full-year sales fell 1.7% to $104.8 billion and EPS dropped to $8.13. You can't focus-group your way back to relevance.
7 min