Sonos competitors, on the record

Who Sonos names

In its own words

1. Amazon, Apple, Bang & Olufsen, Bose, Bowers and Wilkens, Denon, Google, Harman International, JBL, Polk Audio, Samsung, Sennheiser, Sony

   Word for word“Our competition includes established, well-known sellers of audio products such as Bose, Samsung (and its subsidiaries and brands Harman International, Denon, Polk Audio and Bowers and Wilkens, and JBL), Sony, Bang & Olufsen, Sennheiser, Apple, Google, and Amazon.” 10-K for 2025

Who names Sonos

Companies whose own annual reports name Sonos as a competitor.

1. Harman International Industries · 2016

   Word for word“In the consumer audio and electronics market our principal competitors include Beats, Bose, Sony, Philips, Samsung and Sonos.” 10-K for 2016

2. Logitech International names it as “Sonos Inc.” · 2026

   Word for word“Personal voice assistants and other devices that offer music, such as Sonos Inc., Amazon's Echo, Google Home (owned by Alphabet, Inc.) and Apple HomePod, also compete with our products.” 10-K for 2026

3. Snap One Holdings · 2023

   Word for word“We compete against smart-living and point-product companies such as Alarm.com, Alphabet, Amazon, Apple, Crestron, Lutron, Savant, Sonos, and Ubiquiti.” 10-K for 2023

4. Vizio Holding · 2023

   Word for word“We face sound bar competition from large consumer electronics brands such as Samsung, Sony, LG, Bose, Sonos and Onn.” 10-K for 2023

Read from Sonos’s annual reports (10-K for 2025, 10-K for 2024, 10-K for 2023) and the financial data it files with the SEC, as of 2025-11-14. Every quotation is word for word from the filing linked beside it; how these pages are built and checked. The full record is in its company data sheet.