On the Record · Snap
Snap competitors, on the record
The companies Snap names as competitors in its annual reports, 2023 to 2025, and the companies that name Snap, each with the sentence and the filing.
Who Snap names
| Company | Named in |
|---|---|
| Alphabet | 2025 |
| Apple | 2025 |
| ByteDance | 2025 |
| Discord | 2025 |
| Kakao | 2025 |
| LINE | 2025 |
| Meta | 2025 |
| Naver | 2025 |
| 2025 | |
| 2025 | |
| Roblox | 2025 |
| Tencent | 2025 |
| X (formerly Twitter) | 2025 |
In its own words
Alphabet, Apple, ByteDance, Meta, Pinterest, Reddit, X (formerly Twitter)
Word for word“Many of these companies, such as Alphabet (including Google and YouTube), Apple, ByteDance (TikTok and affiliated joint ventures), Meta (including Facebook, Instagram, Threads, and WhatsApp), Pinterest, Reddit and X (formerly Twitter), may have greater financial and human resources and, in some cases, larger user bases.” 10-K for 2025
Discord, Roblox
Word for word“We also compete for users and their time, so we may lose users or their attention not only to companies that offer products and services that specifically compete with Snapchat features or offerings, but to companies with products or services that target or otherwise appeal to certain demographics, such as Discord or Roblox.” 10-K for 2025
Kakao, LINE, Naver, Tencent
Word for word“For instance, we face competition from companies like Kakao, LINE, Naver (including Snow), and Tencent in Asia.” 10-K for 2025
Who names Snap
Companies whose own annual reports name Snap as a competitor.
Word for word“Competitors such as Amazon, Meta (including Facebook, Instagram, Threads and MetaAI), Google (including Gemini, Lens and YouTube), OpenAI (including ChatGPT), Snap, Reddit, TikTok and X, many of which are larger and have significantly greater financial and human resources, offer users engaging content and commerce opportunities through similar technology or products to ours.” 10-K for 2025
Word for word“We compete against many companies that provide content and communications services to online users, including Google (including YouTube, Search, Maps, and Shopping), Meta (including Facebook, Instagram, Threads, and WhatsApp), Wikipedia, Snap, X, Pinterest, TikTok, Roblox, Discord, and Twitch, and which offer a variety of internet- and mobile device-based products, services, and content.” 10-K for 2025
Word for word“Within these verticals, our businesses compete with (i) diversified internet and digital media companies like IAC, Future PLC, Red Ventures, Penske Media, Integrated Media, and Internet Brands, (ii) vertical-specific digital media companies like RVO Health, TechTarget, Vox Media, Centerfield, Doximity, and Fandom and (iii) other large sellers of advertising products and solutions, including Alphabet, Meta, Snap, Twitch, and others.” 10-K for 2025
Read from Snap’s annual reports (10-K for 2025, 10-K for 2024, 10-K for 2023) and the financial data it files with the SEC, as of 2026-02-05. Every quotation is word for word from the filing linked beside it; how these pages are built and checked. The full record is in its company data sheet.