On the Record · Pinterest
Pinterest competitors, on the record
The companies Pinterest names as competitors in its annual reports, 2023 to 2025, and the companies that name Pinterest, each with the sentence and the filing.
Who Pinterest names
| Company | Named in |
|---|---|
| Amazon | 2025 |
| 2025 | |
| Meta | 2025 |
| OpenAI | 2025 |
| 2025 | |
| Snap | 2025 |
| TikTok | 2025 |
| X | 2025 |
In its own words
Amazon, Google, Meta, OpenAI, Reddit, Snap, TikTok, X
Word for word“Competitors such as Amazon, Meta (including Facebook, Instagram, Threads and MetaAI), Google (including Gemini, Lens and YouTube), OpenAI (including ChatGPT), Snap, Reddit, TikTok and X, many of which are larger and have significantly greater financial and human resources, offer users engaging content and commerce opportunities through similar technology or products to ours.” 10-K for 2025
Who names Pinterest
Companies whose own annual reports name Pinterest as a competitor.
Word for word“We compete against many companies that provide content and communications services to online users, including Google (including YouTube, Search, Maps, and Shopping), Meta (including Facebook, Instagram, Threads, and WhatsApp), Wikipedia, Snap, X, Pinterest, TikTok, Roblox, Discord, and Twitch, and which offer a variety of internet- and mobile device-based products, services, and content.” 10-K for 2025
Word for word“Many of these companies, such as Alphabet (including Google and YouTube), Apple, ByteDance (TikTok and affiliated joint ventures), Meta (including Facebook, Instagram, Threads, and WhatsApp), Pinterest, Reddit and X (formerly Twitter), may have greater financial and human resources and, in some cases, larger user bases.” 10-K for 2025
Word for word“We compete for our audience against a variety of social networking platforms, messaging companies and media companies, some of which have greater financial resources, larger audiences or more established relationships with advertisers, such as Meta (including Facebook, Instagram and WhatsApp), Alphabet (including Google and YouTube), Microsoft (including LinkedIn), Snapchat, TikTok, Pinterest and Yahoo, or in certain regions WeChat, Kakao and Line.” 10-K for 2021
Read from Pinterest’s annual reports (10-K for 2025, 10-K for 2024, 10-K for 2023) and the financial data it files with the SEC, as of 2026-02-12. Every quotation is word for word from the filing linked beside it; how these pages are built and checked. The full record is in its company data sheet.