On the Record · ServiceNow
ServiceNow competitors, on the record
The companies ServiceNow names as competitors in its annual reports, 2023 to 2025, and the companies that name ServiceNow, each with the sentence and the filing.
Who ServiceNow names
| Company | Named in |
|---|---|
| Microsoft | 2025 |
In its own words
Microsoft
Word for word“As our business expands and the industries in which we operate continue to evolve, we compete with a broad range of solutions and alternative approaches, including: • enterprise application software vendors, both cloud-based and on-premises, such as Microsoft, Oracle, SAP, Salesforce and Workday; • new technologies and entrants, including point-solutions and platform solutions, particularly those related to AI; • custom-developed and in-house solutions; • technology consulting firms; • systems integrators; and • software resellers.” 10-K for 2025
Who names ServiceNow
Companies whose own annual reports name ServiceNow as a competitor.
Word for word“providers of BSS/OSS and CRM/digital systems, including CSG International, Netcracker (an NEC subsidiary), Oracle, Pegasystems, Salesforce, SAP and ServiceNow;” 20-F for 2025
Word for word“Competitors for our Blue Planet Automation Software include Cisco, Nokia, Amdocs, ServiceNow, Netcracker, and Ericsson.” 10-K for 2025
Word for word“Our current competitors include, but are not limited to, customers’ internally developed proprietary solutions, which may be accelerated by evolving AI technologies; P&C insurance software vendors such as Duck Creek, Majesco, Origami Risk, Sapiens, and DXC Technology; horizontal software vendors such as SAP SE, Salesforce, and ServiceNow; and enterprise AI platform providers and new market entrants utilizing AI technologies.” 10-K for 2026
Word for word“We compete with large enterprise technology providers, including International Business Machines Corporation (IBM), Microsoft Corporation (Microsoft), Oracle Corporation (Oracle) and ServiceNow, Inc. (ServiceNow), as well as with specialized software vendors such as Box, Inc., Hyland Software, Inc., Atlassian Corporation, Gen Digital Inc. and Adobe Inc.” 10-K for 2026
Word for word“We compete with companies such as Automatic Data Processing, Inc., Dayforce, Inc., Intuit, Inc., Oracle Corporation, Paychex, Inc., Paylocity Holding Corporation, SAP SE, ServiceNow, Inc., Ultimate Kronos Group, Workday, Inc., and other international, national, regional, and local providers.” 10-K for 2025
Word for word“Competitors vary in size, scope, and breadth of the products and services they offer and include some of the world’s largest companies, including International Business Machines Corporation (“IBM”), Microsoft Corporation, Oracle Corporation, Salesforce, SAP SE, and ServiceNow.” 10-K for 2025
Word for word“These vendors include, without limitation: Anaplan, Inc., ADP, Coupa Software Inc., Dayforce, Inc., Microsoft, ServiceNow, Inc., and UKG Inc.” 10-K for 2026
Word for word“For larger organizations, we compete with custom software systems and software vendors geared towards larger organizations, including salesforce.com, Inc. and ServiceNow, Inc., each of which may have greater operational flexibility to bundle competing products and services with other software offerings, or offer them at a lower price than our current Zendesk Suite offering, which will negatively affect our competitiveness for that offering.” 10-K for 2021
Read from ServiceNow’s annual reports (10-K for 2025, 10-K for 2024, 10-K for 2023) and the financial data it files with the SEC, as of 2026-01-29. Every quotation is word for word from the filing linked beside it; how these pages are built and checked. The full record is in its company data sheet.