On the Record · MediaAlpha
MediaAlpha acquisitions, on the record
The businesses MediaAlpha bought and sold, as its annual reports describe them, with the cash it reported paying for acquisitions each year and every deal filing since 2016.
Deals its annual reports describe
| Business | Deal | When | Value |
|---|---|---|---|
Customer Helper Team, LLCWord for word“For example, on April 1, 2022 we acquired substantially all of the assets of Customer Helper Team, LLC, a company engaged in lead generation through social media and short form video channels.” 10-K for 2023 | acquisition | April 1, 2022 | — |
| Fiscal year ended | Cash paid for acquisitions (net of cash acquired) | Goodwill from acquisitions |
|---|---|---|
| 2020-12-31 | $0 | $0 |
| 2021-12-31 | $0 | $0 |
| 2022-12-31 | $49.7 million | $29.3 million |
| 2023-12-31 | $0 | $0 |
| 2024-12-31 | $0 | $0 |
| 2025-12-31 | — | $0 |
Deal filings since 2016
- 2026-09-09 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2026-06-29 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2026-03-30 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2025-09-05 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2025-08-07 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2025-08-06 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2023-06-12 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2022-03-30 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2022-03-02 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2021-08-03 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2021-03-24 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2020-11-02 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
Read from MediaAlpha’s annual reports (10-K for 2025, 10-K for 2024, 10-K for 2023) and the financial data it files with the SEC, as of 2026-02-23. Every quotation is word for word from the filing linked beside it; how these pages are built and checked. The full record is in its company data sheet.