On the Record · McDonald's
McDonald's competitors, on the record
The companies whose own annual reports name McDonald's as a competitor, each with the sentence it appears in and the filing it came from.
Who McDonald's names
McDonald's’s annual reports for 2023 to 2025 describe its competition by kind of business and do not name competing companies.
Who names McDonald's
Companies whose own annual reports name McDonald's as a competitor.
Word for word“We believe our largest competitors for our Burger King restaurants are McDonald's and Wendy's and the largest competitors for our Popeyes restaurants are KFC and Chick-fil-A.” 10-K for 2023
Word for word“Although new competitors may emerge at any time due to the low barriers to entry, our competitors include: 7-Eleven, Burger King, Cold Stone Creamery, Cumberland Farms, Dairy Queen, McDonald’s, Panera Bread, Quick Trip, Starbucks, Subway, Taco Bell, Tim Hortons, WaWa, and Wendy’s, among others.” 10-K for 2019
Word for word“KFC’s competitors in China are primarily western QSR brands such as McDonald’s, Dicos and Burger King, and to a lesser extent, domestic QSR brands in China.” 10-K for 2025
Read from McDonald's’s annual reports (10-K for 2025, 10-K for 2024, 10-K for 2023) and the financial data it files with the SEC, as of 2026-02-24. Every quotation is word for word from the filing linked beside it; how these pages are built and checked. The full record is in its company data sheet.