On the Record · Marriott
Marriott competitors, on the record
The companies Marriott names as competitors in its annual reports, 2023 to 2025, and the companies that name Marriott, each with the sentence and the filing.
Who Marriott names
| Company | Named in |
|---|---|
| Accor | 2025 |
| Airbnb | 2025 |
| Best Western Hotels & Resorts | 2025 |
| Choice Hotels | 2025 |
| Hilton | 2025 |
| Hyatt | 2025 |
| IHG Hotels & Resorts | 2025 |
| Vrbo | 2025 |
| Wyndham Hotels & Resorts | 2025 |
In its own words
Accor, Best Western Hotels & Resorts, Choice Hotels, Hilton, Hyatt, IHG Hotels & Resorts, Wyndham Hotels & Resorts
Word for word“Although we believe that our strong brand recognition assists us in attracting and retaining guests and hotel owners, we compete against many other companies with strong brands and guest appeal, including Hilton, IHG Hotels & Resorts, Hyatt, Wyndham Hotels & Resorts, Accor, Choice Hotels, Best Western Hotels & Resorts, and others.” 10-K for 2025
Airbnb, Vrbo
Word for word“We encounter strong competition in the short-term lodging market from regional, national, and international chains that operate lodging properties or franchise their brands, lodging properties that are not affiliated with a chain, and online platforms, including Airbnb and Vrbo, that allow travelers to book short-term rentals of homes and apartments as an alternative to hotel rooms.” 10-K for 2025
Who names Marriott
Companies whose own annual reports name Marriott as a competitor.
Word for word“We primarily compete with other hotel groups as well as various independent hotels in each of the markets in which we operate, including Chinese hotel groups such as BTG Hotels, Jinjiang, and Atour, as well as international hotel groups such as Marriott, Intercontinental, Accor and Hilton.” 20-F for 2025
Word for word“While local and independent brand competitors vary, on a global scale, our primary competitors are Accor S.A., Choice Hotels International, Hyatt Hotels Corporation, Intercontinental Hotel Group, Marriott International and Wyndham Hotels & Resorts.” 10-K for 2025
Word for word“IHG’s aggregated compound annual growth rate (CAGR) against our six largest competitors with more than 500,000 rooms: Marriott International Inc., Hilton Worldwide Holdings Inc., Accor S.A., Jin Jiang International Holdings Company Limited, Wyndham Hotels & Resorts Inc. and Choice Hotels International Inc.” 20-F for 2025
Word for word“Marriott and any future third-party hotel manager may own or operate hotels that compete with our hotel properties.” 10-K for 2025
Read from Marriott’s annual reports (10-K for 2025, 10-K for 2024, 10-K for 2023) and the financial data it files with the SEC, as of 2026-02-10. Every quotation is word for word from the filing linked beside it; how these pages are built and checked. The full record is in its company data sheet.