On the Record · Hilton
Hilton competitors, on the record
The companies Hilton names as competitors in its annual reports, 2023 to 2025, and the companies that name Hilton, each with the sentence and the filing.
Who Hilton names
| Company | Named in |
|---|---|
| Accor S.A. | 2025 |
| Choice Hotels International | 2025 |
| Hyatt Hotels Corporation | 2025 |
| Intercontinental Hotel Group | 2025 |
| Marriott International | 2025 |
| Wyndham Hotels & Resorts | 2025 |
In its own words
Accor S.A., Choice Hotels International, Hyatt Hotels Corporation, Intercontinental Hotel Group, Marriott International, Wyndham Hotels & Resorts
Word for word“While local and independent brand competitors vary, on a global scale, our primary competitors are Accor S.A., Choice Hotels International, Hyatt Hotels Corporation, Intercontinental Hotel Group, Marriott International and Wyndham Hotels & Resorts.” 10-K for 2025
Who names Hilton
Companies whose own annual reports name Hilton as a competitor.
Word for word“We primarily compete with other hotel groups as well as various independent hotels in each of the markets in which we operate, including Chinese hotel groups such as BTG Hotels, Jinjiang, and Atour, as well as international hotel groups such as Marriott, Intercontinental, Accor and Hilton.” 20-F for 2025
Word for word“Although we believe that our strong brand recognition assists us in attracting and retaining guests and hotel owners, we compete against many other companies with strong brands and guest appeal, including Hilton, IHG Hotels & Resorts, Hyatt, Wyndham Hotels & Resorts, Accor, Choice Hotels, Best Western Hotels & Resorts, and others.” 10-K for 2025
Read from Hilton’s annual reports (10-K for 2025, 10-K for 2024, 10-K for 2023) and the financial data it files with the SEC, as of 2026-02-11. Every quotation is word for word from the filing linked beside it; how these pages are built and checked. The full record is in its company data sheet.