Company profile
SEC EDGAR ↗- Industry
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties
- Listed
- Nasdaq: KHC
- Incorporated
- DE
- Headquarters
- Pittsburgh, PA
- Fiscal year end
- Dec 26
Financials
FY2025- Revenue
- $24.9B
- Net income
- −$5.85B
- Total assets
- $81.8B
| Fiscal year | Revenue | Net income | Total assets |
|---|---|---|---|
| FY2025 | $24.9B | −$5.85B | $81.8B |
| FY2024 | $25.8B | $2.74B | $88.3B |
| FY2023 | $26.6B | $2.85B | $90.3B |
| FY2022 | $26.5B | $2.36B | $90.5B |
| FY2021 | $26.0B | $1.01B | $93.4B |
| FY2020 | $26.2B | $356.0M | $99.8B |
Reported fiscal years from SEC filings (10-K) — SEC EDGAR ↗. Stratrix is a strategy publication, not a real-time financial data service.
Decisions on record
One verified Decision Case on Kraft Heinz, and the casebook each one belongs to.
| Fork date | Decision type | What Kraft Heinz chose | Where it stood | The story | Casebook |
|---|---|---|---|---|---|
| 2015 | The Counterfactual | Merge Heinz with Kraft | Berkshire's 27.5% stake, which cost $9.8 billion, was worth about $8.9 billion, stock down roughly 69% since the merger closed (2025-09) | Read the story → | The Counterfactual Casebook → |
Videos on Kraft Heinz
Run one of these yourself
The decisions Kraft Heinz faced, as kits you can run.
Each pack takes one of these decisions and gives you the framework, a deck for the room, a model that resolves to one number, and the sourced cases behind it. $499, one-time.
Business ModelThe Money MachineWhere does the money actually come from, and who sets the rate it comes in at?See the pack →Decision ForksThe Road Not TakenWhat did the decision you did not take actually cost?See the pack →Decision ForksThe ResidualHow much of your decline can the agreed explanation actually account for?See the pack →
The analyses
The Money Machine · Business Model
Kraft Heinz Makes $3.2 Billion in Cash and Reports a Wreck. Both Are True.
Read the headlines and Kraft Heinz looks like a company in collapse — operating income down 63% in 2024 on billions in write-downs. Read the cash flow statement and it threw off $3.2 billion. The gap between those two numbers is the whole story.
7 min
The Counterfactual · Decision Forks
Buffett Said He Overpaid for Kraft Heinz. He Actually Said Something Much More Precise.
Warren Buffett's famous admission gets quoted as 'we overpaid for Kraft Heinz.' He never said that. He said he overpaid for Kraft — and explicitly did not overpay for Heinz. The distinction is the whole story, and an accounting fraud is the reason it matters.
8 min
The Fall · Crisis & Reinvention
3G's Heinz Paid Over $50 Billion for Kraft Brands Already in Long Decline
The legend says zero-based budgeting starved Kraft Heinz's brands until $15.4 billion of value collapsed in 2019. But the Kraft and Oscar Mayer brands were already in long decline before the 2015 merger. 3G didn't destroy the value — its Heinz paid more than $50B, mostly in stock, for value that was leaving.
8 min
Tools to try
- Ansoff move finderFramework: Ansoff Matrix
- Business model canvas builderFramework: Business Model Canvas
- Change readiness checkFramework: Kotter's 8-Step Change Model
- Five Forces scorerFramework: Porter's Five Forces
- SMART goal builderFramework: SMART Goals
- SWOT builderFramework: SWOT Analysis
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