On the Record · Klarna Group
Klarna Group competitors, on the record
The companies Klarna Group names as competitors in its annual reports, 2025, and the companies that name Klarna Group, each with the sentence and the filing.
Who Klarna Group names
| Company | Named in |
|---|---|
| Amazon | 2025 |
| Walmart | 2025 |
In its own words
Amazon, Walmart
Word for word“Our advertising solutions compete with a number of products offered by various companies active in the advertising industry, including large and established internet and technology companies, such as Amazon, or large retail corporations, such as Walmart.” 20-F for 2025
Who names Klarna Group
Companies whose own annual reports name Klarna Group as a competitor.
Word for word“Our primary competition consists of facilitators and providers of legacy payment and consumer loan methods, such as credit and debit cards, including those provided by card issuing banks; technology solutions, including those provided by financial technology or payment companies; mobile wallets, such as Apple and PayPal; and pay-over-time solutions providers, including Block and Klarna.” 10-K for 2025
Word for word“We principally compete against traditional financial institutions, such as Bank of America, Capital One, Citibank, J.P. Morgan Chase, PNC Bank, and Wells Fargo, and online-only financial institutions, such as Ally, Discover, and SoFi, as well as financial technology companies that offer or facilitate bank accounts, payments, and liquidity services, including Affirm, Klarna, and PayPal, and offerings such as Cash App, to attract and retain Active Members.” 10-K for 2025
Read from Klarna Group’s annual reports (20-F for 2025) and the financial data it files with the SEC, as of 2026-02-26. Every quotation is word for word from the filing linked beside it; how these pages are built and checked. The full record is in its company data sheet.