Stratrix

Company profile

Industry
Furniture retail
Founded
1943
Headquarters
Delft, Netherlands
Ownership
Privately held

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The analyses

The Money Machine · Business Model
IKEA Designs the Price Tag First. Everything Else Is Built to Survive It.
Most companies design a product, then set a price. IKEA reverses it: the price tag comes first, and the sofa is engineered backwards to hit it. The low price isn't a discount you're given - it's a constraint the whole company bends around, which is why you carry the box and turn the wrench.
8 min