Company profile
SEC EDGAR ↗- Industry
- Electronic & Other Electrical Equipment (No Computer Equip)
- Listed
- NYSE: GE
- Incorporated
- NY
- Headquarters
- Evendale, OH
- Fiscal year end
- Dec 31
Financials
FY2025- Revenue
- $45.9B
- Net income
- $8.70B
- Total assets
- $130.2B
| Fiscal year | Revenue | Net income | Total assets |
|---|---|---|---|
| FY2025 | $45.9B | $8.70B | $130.2B |
| FY2024 | $38.7B | $6.56B | $123.1B |
| FY2023 | $35.3B | $9.48B | $173.3B |
| FY2022 | $29.1B | $336.0M | $188.9B |
| FY2021 | $56.5B | −$6.34B | $198.9B |
| FY2019 | $90.2B | −$4.98B | $265.2B |
Reported fiscal years from SEC filings (10-K) — SEC EDGAR ↗. Stratrix is a strategy publication, not a real-time financial data service.
Decisions on record
6 verified Decision Records on GE, and the casebook each one belongs to.
| Fork date | Decision type | What GE chose | Where it stood | The story | Casebook |
|---|---|---|---|---|---|
| 2008 | The Cross-Subsidy | Use FDIC guarantee program | FSOC rescinded the designation after GE exited most lending and cut assets by over 80% (2016-06) | Read the story → | The Cross-Subsidy Casebook → |
| 2012 | Vertical-Integration Bet | Reshore production to Louisville | manufacturing equipment was moved to Bradford White's Middleville, Michigan facility after March 2018 (2018-03) | Read the story → | Vertical-Integration Bet Casebook → |
| 2015 | The Fall | Shrink GE Capital, break up | GE Vernova began trading on the NYSE and what remained became GE Aerospace (2024-04) | Read the story → | The Fall Casebook → |
| 2015 | The Fall | Acquire Alstom power businesses | GE was removed from the Dow Jones Industrial Average and replaced by a drugstore chain (2018-06) | Read the story → | The Fall Casebook → |
| 2018 | Crisis Response | Book current-quarter charge | No corrections or revisions to GE's financial statements were required under the settlement (2020-12) | Read the story → | Crisis Response Casebook → |
| 2021 | The Fork | Split into three companies | GE shares slid about 12% overall since the announcement, wiping out about $15 billion in market value (2021) | Read the story → | The Fork Casebook → |
Videos on GE
Run one of these yourself
The decisions GE faced, as kits you can run.
Each pack takes one of these decisions and gives you the framework, a deck for the room, a model that resolves to one number, and the sourced cases behind it. $499, one-time.
Crisis & ReinventionThe Crisis ResponseWhat is one more quarter of not acting worth?See the pack →Business ModelThe Cross-SubsidyWhich unit pays for the others, and has anybody ever approved it?See the pack →People & ControlThe RefusalWhat does your doctrine refuse, and can you pay for it in a bad year?See the pack →
The analyses
Crisis Response · Crisis & Reinvention
GE Took a $6.2 Billion Insurance Hit in 2018 — but Its Books Were Never Wrong
A $6.2 billion insurance charge and a $200 million SEC penalty made GE the poster child for accounting fraud. Yet the charge was a current-quarter reserve, not a restatement, and the settlement's own terms required no correction to a single financial statement. The scandal was about what GE didn't say.
7 min
The Cross-Subsidy · Business Model
In December 2008, GE Borrowed on America's Full Faith and Credit to Save Its Invisible Bank
In December 2008, the company that made jet engines and MRI machines borrowed money backed by the full faith and credit of the United States. Not because the engines failed — because a bank nobody could see on the balance sheet had run out of cash.
8 min
The Culture Doctrine · People & Control
GE's Welch-Era Engine Was GE Capital: 40% of Revenue, and Eventually a Federal Intervention
GE's 'vitality curve' fired the bottom 10% every year, and Welch's defenders credit it with $14B-to-$600B in market value. But the real engine wasn't talent culling - it was GE Capital, which grew to 40% of revenue and later required federal regulatory intervention and government-backed debt guarantees.
8 min
The Fork · Decision Forks
GE spent three years and $100 billion in debt paydowns before the 2021 breakup was even announced
GE is remembered for splitting into three companies in 2021. But the announcement was the ribbon, not the work: Larry Culp had already paid down more than $100 billion in debt since 2018, and the final spin-off didn't close until April 2024.
7 min
The Succession Question · People & Control
Welch Handed Immelt a GE Where Finance Carried Over Half a Trillion in Debt
The Welch-to-Immelt handoff is taught as a people failure - the wrong heir picked from a famous horse race. But Welch handed over a company where finance had grown to over half a trillion dollars in debt. The trap was structural before it was personal.
8 min
The Fall · Crisis & Reinvention
GE's Breakup Began in 2013, When a Regulator Labeled GE Capital Systemically Important
The legend says Larry Culp dismantled the conglomerate. The forcing function arrived five years before he did: in July 2013 a regulator labeled GE Capital systemically important, and the finance arm that had powered the empire became the thing that had to go.
7 min
The Fall · Crisis & Reinvention
GE Bought Fossil Turbines One Month Before the Paris Agreement — the Machine's Last Move
GE bought Alstom's fossil-fuel turbines for ~$10.6 billion and closed the deal on November 2, 2015 — one month before the Paris Agreement. That wasn't bad luck. It was the last move in a thirty-year machine designed to look unbreakable.
8 min
Vertical-Integration Bet · Boundaries of the Firm
GE Reshored Its Water Heater to Louisville in 2012 — and Sold the Whole Division to Haier by 2016
GE spent $38 million bringing water-heater production back to Louisville in 2012 as proof that reshoring works. Four years later it sold the entire appliances business — reshored factories included — to Haier for $5.6 billion, and the flagship reshored product was killed within months.
8 min