Company profile
SEC EDGAR ↗- Industry
- Electronic & Other Electrical Equipment (No Computer Equip)
- Listed
- NYSE: GE
- Incorporated
- NY
- Headquarters
- Evendale, OH
- Fiscal year end
- Dec 31
Financials
FY2025- Revenue
- $45.9B
- Net income
- $8.70B
- Total assets
- $130.2B
| Fiscal year | Revenue | Net income | Total assets |
|---|---|---|---|
| FY2025 | $45.9B | $8.70B | $130.2B |
| FY2024 | $38.7B | $6.56B | $123.1B |
| FY2023 | $35.3B | $9.48B | $173.3B |
| FY2022 | $29.1B | $336.0M | $188.9B |
| FY2021 | $56.5B | −$6.34B | $198.9B |
| FY2019 | $90.2B | −$4.98B | $265.2B |
Reported fiscal years from SEC filings (10-K) — SEC EDGAR ↗. Stratrix is a strategy publication, not a real-time financial data service.
Decisions on record
3 verified Decision Records on GE, and the casebook each one belongs to.
| Fork date | Decision type | The story | Casebook |
|---|---|---|---|
| 2008 | The Cross-Subsidy | Read the story → | The Cross-Subsidy Casebook → |
| 2015 | The Fall | Read the story → | The Fall Casebook → |
| 2015 | The Fall | Read the story → | The Fall Casebook → |
Run one of these yourself
The decisions GE faced, as kits you can run.
Each pack takes one of these decisions and gives you the framework, a deck for the room, a model that resolves to one number, and the sourced cases behind it. $499, one-time.
Business ModelThe Cross-SubsidyWhich unit pays for the others, and has anybody ever approved it?See the pack →People & ControlThe RefusalWhat does your doctrine refuse, and can you pay for it in a bad year?See the pack →Decision ForksThe Verdict WindowHow long does your next chief executive actually get?See the pack →
The analyses
The Cross-Subsidy · Business Model
In December 2008, GE Borrowed on America's Full Faith and Credit to Save Its Invisible Bank
In December 2008, the company that made jet engines and MRI machines borrowed money backed by the full faith and credit of the United States. Not because the engines failed — because a bank nobody could see on the balance sheet had run out of cash.
8 min
The Culture Doctrine · People & Control
GE's Welch-Era Engine Was GE Capital: 40% of Revenue, and Eventually a Federal Intervention
GE's 'vitality curve' fired the bottom 10% every year, and Welch's defenders credit it with $14B-to-$600B in market value. But the real engine wasn't talent culling - it was GE Capital, which grew to 40% of revenue and later required federal regulatory intervention and government-backed debt guarantees.
8 min
The Succession Question · People & Control
Welch Handed Immelt a GE Where Finance Carried Over Half a Trillion in Debt
The Welch-to-Immelt handoff is taught as a people failure - the wrong heir picked from a famous horse race. But Welch handed over a company where finance had grown to over half a trillion dollars in debt. The trap was structural before it was personal.
8 min
The Fall · Crisis & Reinvention
GE's Breakup Began in 2013, When a Regulator Labeled GE Capital Systemically Important
The legend says Larry Culp dismantled the conglomerate. The forcing function arrived five years before he did: in July 2013 a regulator labeled GE Capital systemically important, and the finance arm that had powered the empire became the thing that had to go.
7 min
The Fall · Crisis & Reinvention
GE Bought Fossil Turbines One Month Before the Paris Agreement — the Machine's Last Move
GE bought Alstom's fossil-fuel turbines for ~$10.6 billion and closed the deal on November 2, 2015 — one month before the Paris Agreement. That wasn't bad luck. It was the last move in a thirty-year machine designed to look unbreakable.
8 min