Garmin competitors, on the record

Who Garmin names

In its own words

1. Alpine Electronics, Aptiv, Bosch, Continental, Harman, LG, Panasonic, Visteon

   Word for word“Garmin believes that its principal competitors for auto OEM products are Alpine Electronics, Aptiv, Bosch, Continental, Harman (Samsung), LG, Panasonic, and Visteon.” 10-K for 2025

2. Apple, Bryton, Coros, Elite, Google, Huawei, Oura, Polar, Samsung, SRAM, Suunto, Wahoo Fitness, Whoop, Xiaomi, Zepp Health, Zwift

   Word for word“Garmin believes that its principal competitors for fitness products are Apple, Bryton, Coros, Elite, Google, Huawei, Oura, Polar, Samsung, SRAM, Suunto, Wahoo Fitness, Whoop, Xiaomi, Zepp Health, and Zwift.” 10-K for 2025

3. Aspen Avionics, Avidyne, Collins Aerospace (RTX), Dynon Avionics, Genesys Aerosystems, Honeywell Aerospace & Defense, Innovative Aerosystems, Jeppesen ForeFlight, Safran, Thales, Universal Avionics Systems Corporation

   Word for word“Garmin considers its principal aviation competitors to be Aspen Avionics, Avidyne, Dynon Avionics, Jeppesen ForeFlight, Genesys Aerosystems, Honeywell Aerospace & Defense, Innovative Aerosystems, Collins Aerospace (RTX), Safran, Thales, and Universal Avionics Systems Corporation.” 10-K for 2025

4. Casio, Dogtra, Globalstar, Infinition, Rand McNally, Shearwater Research, SportDOG, TAG Heuer, Tissot, TomTom, Trackman, Uneekor, Vista Outdoor, Zoleo

   Word for word“Garmin believes that its principal competitors for outdoor products are Apple, Casio, Coros, Dogtra, Globalstar, Infinition, Rand McNally, Samsung, Shearwater Research, SportDOG, Suunto, TAG Heuer, Tissot, TomTom, Trackman, Uneekor, Vista Outdoor, and Zoleo.” 10-K for 2025

5. Furuno, Johnson Outdoors, Navico, Raymarine

   Word for word“For marine products, Garmin believes that its principal competitors are Furuno, Johnson Outdoors, Navico 10 (Brunswick), and Raymarine (Teledyne).” 10-K for 2025

Who names Garmin

Companies whose own annual reports name Garmin as a competitor.

1. Fitbit · 2019

   Word for word“Market participants also include specialized consumer electronics companies such as Garmin, as well as traditional watch companies such as Fossil.” 10-K for 2019

2. Fossil Group · 2026

   Word for word“In addition, we face strong competition in the watch category from technology companies that offer alternatives to our traditional watches, such as Apple, Garmin, Google and Samsung.” 10-K for 2026

3. GoPro names it as “Garmin Ltd.” · 2025

   Word for word“We compete against established, well-known camera manufacturers such as Canon Inc. and Nikon Corporation, as well as large, diversified electronics companies such as Samsung Electronics Co. and Sony Corporation, and specialty companies such as Arashi Vision Inc. (Insta360), SZ DJI Technology Co., Ltd, Garmin Ltd., and the Ricoh Company, Ltd.” 10-K for 2025

4. Honeywell International · 2022

   Word for word“Some of our key competitors include but are not limited to: AEROSPACE HONEYWELL BUILDING TECHNOLOGIES • Garmin • L3 Harris • Northrop Grumman • Raytheon Technologies • Safran • Thales • Carrier Global • Johnson Controls • Schneider Electric • Siemens” 10-K for 2022

5. Rockwell Collins names it as “Garmin International Inc.” · 2018

   Word for word“Principal competitors include BAE Systems Aerospace, Inc.; CAE Inc.; Diehl Aerosystems Holding GmBH; Elbit Systems Ltd.; Esterline Technologies Corp.; FlightSafety International; Garmin International Inc.; General Dynamics Corporation; General Electric Co.; Harris Corp.; Honeywell International, Inc.; Jamco America, Inc.; L3 Communications, Inc.; Northrop Grumman Corp.; Raytheon Co.; Recaro Aircraft Seating GmbH & Co. KG; Safran; Satcom Direct, Inc.; SITA; Thales S.A.; The Boeing Company; and Thompson Aero Seating Ltd.” 10-K for 2018

Read from Garmin’s annual reports (10-K for 2025, 10-K for 2024, 10-K for 2023) and the financial data it files with the SEC, as of 2026-02-18. Every quotation is word for word from the filing linked beside it; how these pages are built and checked. The full record is in its company data sheet.