On the Record · Fitbit
Fitbit competitors, on the record
The companies Fitbit names as competitors in its annual reports, 2017 to 2019, and the companies that name Fitbit, each with the sentence and the filing.
Who Fitbit names
| Company | Named in |
|---|---|
| Apple | 2019 |
| Fossil | 2019 |
| Garmin | 2019 |
| 2019 | |
| Huawei | 2019 |
| LG | 2019 |
| Samsung | 2019 |
| Xiaomi | 2019 |
In its own words
Apple
Word for word“For example, Apple sells the Apple Watch, which is a smartwatch with broad-based functionalities, including some health and fitness tracking capabilities, and Apple has sold a significant volume of its smartwatches since introduction.” 10-K for 2019
Fossil, Garmin
Word for word“Market participants also include specialized consumer electronics companies such as Garmin, as well as traditional watch companies such as Fossil.” 10-K for 2019
Google, LG, Samsung
Word for word“The wearable devices market has a multitude of participants, including large, broad-based consumer electronics companies that either compete in our market or adjacent markets or have announced plans to do so, such as Apple, Samsung, Google, and LG.” 10-K for 2019
Huawei, Xiaomi
Word for word“We also face competition from manufacturers of lower-cost devices, such as Xiaomi, with its Mi Band devices, and Huawei.” 10-K for 2019
Who names Fitbit
Companies whose own annual reports name Fitbit as a competitor.
Word for word“In addition, we face intense competition in the watch market from smartwatches from technology brands such as Apple, Garmin, Google and Samsung, and from fitness brands such as Fitbit.” 10-K for 2026
Read from Fitbit’s annual reports (10-K for 2019, 10-K for 2018, 10-K for 2017) and the financial data it files with the SEC, as of 2020-02-27. Every quotation is word for word from the filing linked beside it; how these pages are built and checked. The full record is in its company data sheet.