Stratrix
On the Record · Fitbit

Fitbit acquisitions, on the record

The businesses Fitbit bought and sold, as its annual reports describe them, with the cash it reported paying for acquisitions each year and every deal filing since 2016.

Deals its annual reports describe

BusinessDealWhenValue
FitStar
Word for word“Fitbit Coach. In March 2015, we acquired FitStar, a provider of interactive video-based exercise experiences on mobile devices and computers that utilize proprietary algorithms to adjust and customize workouts for individual users based on data gathered during their workouts.” 10-K for 2017
acquisitionIn March 2015—
Coin, Inc., Pebble Industries, Inc., and Vector Watch S.R.L (assets)
Word for word“For example, in 2016, we acquired assets from Coin, Pebble and Vector Watch to enhance the features and functionality of our devices, accelerate the expansion of our platform and ecosystem, and grow our capabilities in lower cost regions of the world.” 10-K for 2017
acquisitionin 2016—
Twine Health, Inc.
Word for word“For example, in 2016, we acquired assets from Coin, Inc., Pebble Industries, Inc., and Vector Watch S.R.L and in 2018 we acquired Twine Health, Inc.” 10-K for 2017
acquisitionin 2018—
acquisitions (cash portion, net of cash acquired)
Word for word“Net cash used in investing activities for 2016 of $392.7 million was due to the purchases of marketable securities of $638.1 million, partially offset by the sale and maturities of marketable securities of $362.3 million, purchases of property and equipment of $78.6 million, and the cash portion of acquisitions of $38.3 million, net of cash acquired.” 10-K for 2017
acquisition2016$38.3 million
Coin, Inc., Pebble Industries, Inc., and Vector Watch S.R.L
Word for word“For example, in 2016, we acquired assets from Coin, Inc., Pebble Industries, Inc., and Vector Watch S.R.L and in 2018 we acquired Twine Health, Inc.” 10-K for 2018
acquisition2016—
assets from Coin, Inc., Pebble Industries, Inc., and Vector Watch S.R.L
Word for word“For example, in 2016, we acquired assets from Coin, Inc., Pebble Industries, Inc., and Vector Watch S.R.L, and in 2018 we acquired Twine Health, Inc.” 10-K for 2019
acquisition2016—
As filedReported in the company's financial data (XBRL), each linked to its filing
Fiscal year endedCash paid for acquisitions (net of cash acquired)Goodwill from acquisitions
2016-12-31$38.3 million$28.9 million
2017-12-31$556,000$0
2018-12-31$19.3 million$9.9 million
2019-12-31$4.8 million$3.8 million

Deal filings since 2016

Read from Fitbit’s annual reports (10-K for 2019, 10-K for 2018, 10-K for 2017) and the financial data it files with the SEC, as of 2020-02-27. Every quotation is word for word from the filing linked beside it; how these pages are built and checked. The full record is in its company data sheet.