Company profile
SEC EDGAR ↗- Industry
- Motor Vehicles & Passenger Car Bodies
- Listed
- NYSE: RACE
- Incorporated
- Netherlands
- Headquarters
- Maranello, L6
- Fiscal year end
- Dec 31
Financials
FY2025- Revenue
- €7.15B
- Net income
- €1.60B
- Total assets
- €9.63B
| Fiscal year | Revenue | Net income | Total assets |
|---|---|---|---|
| FY2025 | €7.15B | €1.60B | €9.63B |
| FY2024 | €6.68B | €1.53B | €9.50B |
| FY2023 | €5.97B | €1.26B | €8.05B |
| FY2022 | €5.10B | €939.3M | €7.77B |
| FY2021 | €4.27B | €833.1M | €6.86B |
| FY2020 | €3.46B | €608.9M | €6.26B |
Reported fiscal years from SEC filings (20-F) — SEC EDGAR ↗. Stratrix is a strategy publication, not a real-time financial data service.
Decisions on record
3 verified Decision Cases on Ferrari, and the casebook each one belongs to.
| Fork date | Decision type | What Ferrari chose | Where it stood | The story | Casebook |
|---|---|---|---|---|---|
| 2018 | Succession Question | Name successors same meeting | Too early to call | Read the story → | Succession Question Casebook → |
| 2022 | The Loss Leader | Cap volume, monetize overflow | €6,677 million net revenue, 28.3% EBIT margin, net profit €1,526 million on 13,752 cars delivered (2024) | Read the story → | The Loss Leader Casebook → |
| 2024 | The Pricing Lens | Grow volume, ration access | EBIT margin in 2024 hit 28.3%; net profit rose 21.3% (2024) | Read the story → | The Pricing Lens Casebook → |
Run one of these yourself
The decisions Ferrari faced, as kits you can run.
Each pack takes one of these decisions and gives you the framework, a deck for the room, a model that resolves to one number, and the sourced cases behind it. $499, one-time.
Growth & PortfolioThe Adjacency ExpansionWhen does the business next door belong to you?See the pack →Business ModelThe Loss LeaderWhat share of the units you sell cheap has to come back for the subsidy to be repaid?See the pack →Business ModelThe Pricing Model ChangeWhat does changing how you charge cost before it starts paying?See the pack →
The analyses
The Adjacency Expansion · Growth & Portfolio
Ferrari Built a Four-Door, Four-Seat Car. The One Word It Won't Say Tells You Everything.
Ferrari capped its first four-door model at 20% of output and refuses to call it an SUV. That restraint isn't modesty - it's how a company grew revenue 11.8% to €6.68bn while barely touching the one number that protects its premium: units sold.
8 min
The Loss Leader · Business Model
Ferrari Has No Loss Leader. The €30 Keychain Pays Like the €300,000 Car.
Everyone says Ferrari sells cheap merch and races to lose money so the cars can win. It's backwards. Every Ferrari touchpoint earns a premium - the brand line alone added €670m in 2024 - and the scarcity is the point, not the price.
7 min
The Deliberate Constraint · Business Model
Ferrari Says It Sells One Less Car Than the Market Wants. It Sold 13,752 Last Year.
The legend is a fixed 7,000-car ceiling. Ferrari's own results show 13,752 shipments in 2024 — nearly double the roughly 6,500 it shipped in 2010. The real lever isn't a cap on volume. It's a cap on access, and a relentless premium on everything else.
7 min
Succession Question · People & Control
Ferrari Replaced Its CEO in the Same Meeting It Learned He Couldn't Return
On July 21, 2018, Ferrari's board learned Sergio Marchionne could not come back to work — and in the same session named John Elkann chairman and put forward Louis Camilleri as CEO. The speed says the man was never the machine.
6 min
Tools to try
- Ansoff move finderFramework: Ansoff Matrix
- Business model canvas builderFramework: Business Model Canvas
- Change readiness checkFramework: Kotter's 8-Step Change Model
- Five Forces scorerFramework: Porter's Five Forces
- SMART goal builderFramework: SMART Goals
- SWOT builderFramework: SWOT Analysis
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