On the Record · eBay
eBay competitors, on the record
The companies eBay names as competitors in its annual reports, 2023 to 2025, and the companies that name eBay, each with the sentence and the filing.
Who eBay names
| Company | Named in |
|---|---|
| Alibaba | 2025 |
| Alphabet (Google) | 2025 |
| Amazon | 2025 |
| Apple | 2025 |
| Meta (Facebook and Instagram) | 2025 |
In its own words
Alibaba, Alphabet (Google), Amazon, Apple, Meta (Facebook and Instagram)
Word for word“• We may not be able to engage consumers as effectively as our large competitors with broad ecosystems – Some of our competitors, such as Alibaba, Alphabet (Google), Amazon, Apple and Meta (Facebook and Instagram), are larger than we are, have greater resources, have a dominant and secure position in other industries or certain significant markets, or offer other goods and services and product ecosystems to consumers and merchants that we do not offer, which can drive consumers to, and keep them locked-in to, their platforms instead of using ours.” 10-K for 2025
Who names eBay
Companies whose own annual reports name eBay as a competitor.
Word for word“In addition, certain general online merchandisers such as eBay also offer collectible coins and bullion for sale, and other major online retailers, with financial and marketing resources, name recognition and a customer base that are far greater than those that are available to us, may in the future enter this market.” 10-K for 2026
Word for word“Similarly, CBI competes with e-commerce businesses such as Amazon.com, Inc. and Alibaba Group, the e-commerce platforms of traditional retailers such as Target Corporation and Wal-Mart Stores, Inc., and online marketplaces such as eBay Inc.” 10-K for 2025
Read from eBay’s annual reports (10-K for 2025, 10-K for 2024, 10-K for 2023) and the financial data it files with the SEC, as of 2026-02-19. Every quotation is word for word from the filing linked beside it; how these pages are built and checked. The full record is in its company data sheet.