Stratrix
On the Record · eBay

eBay acquisitions, on the record

The businesses eBay bought and sold, as its annual reports describe them, with the cash it reported paying for acquisitions each year and every deal filing since 2016.

Deals its annual reports describe

BusinessDealWhenValue
TCGplayer
Word for word“In 2022, we completed the acquisition of TCGplayer, a trusted marketplace for collectible card game enthusiasts.” 10-K for 2023
acquisitionIn 2022—
Adevinta
Word for word“In 2023, we announced our support for the voluntary tender offer led by Permira and Blackstone to acquire all the publicly traded shares of Adevinta (the “Adevinta Transaction”).” 10-K for 2023
agreed divestitureIn 2023—
Gmarket Global LLC (Gmarket)
Word for word“In December 2024, we sold our remaining stake in Gmarket valued at $ 323 million in exchange for $ 322 million in cash, net of transaction costs, and recognized a realized loss of $ 1 million and an unrealized loss of $ 12 million related to the change in fair value of the investment in “Gain (loss) on equity investments and warrant, net” in our consolidated statement of income.” 10-K for 2024
agreed divestitureIn December 2024—
Goldin, a leading U.S.-based auction house for high-value trading cards and collectibles
Word for word“Goodwill acquired during the year ended December 31, 2024 relates to the acquisition of Goldin, a leading U.S.-based auction house for high-value trading cards and collectibles.” 10-K for 2024
acquisition——
Caramel
Word for word“For example, eBay’s recently announced acquisition of Caramel creates additional regulatory compliance requirements for us in automotive sales where we must comply with state-by-state title transfer, identity and payment verification, finance and insurance requirements.” 10-K for 2024
agreed acquisition——
Depop, Inc.
Word for word“In February 2026, we entered into a definitive agreement to acquire Depop, Inc., a leading C2C fashion marketplace focused on recommerce with a highly-engaged Gen Z and Millennial customer base, for approximately $1.2 billion in cash, subject to certain purchase price adjustments.” 10-K for 2025
agreed acquisitionFebruary 2026approximately $1.2 billion in cash
Tise
Word for word“Goodwill acquired during the year ended December 31, 2025 primarily relates to the acquisition of Caramel, an end-to-end online automotive transaction solution provider and Tise, a consumer-to-consumer social marketplace headquartered in Oslo, Norway.” 10-K for 2025
acquisition——
As filedReported in the company's financial data (XBRL), each linked to its filing
Fiscal year endedCash paid for acquisitions (net of cash acquired)Goodwill from acquisitions
2016-12-31$212 million$185 million
2017-12-31$34 million$10 million
2018-12-31$302 million$532 million
2019-12-31$0$65 million
2020-12-31$0—
2021-12-31$0$22 million
2022-12-31$208 million$202 million
2023-12-31$38 million$31 million
2024-12-31$13 million$56 million
2025-12-31$208 million$175 million

Deal filings since 2016

Read from eBay’s annual reports (10-K for 2025, 10-K for 2024, 10-K for 2023) and the financial data it files with the SEC, as of 2026-02-19. Every quotation is word for word from the filing linked beside it; how these pages are built and checked. The full record is in its company data sheet.