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The argument in the room is about whether to launch. The argument that decides it is about something else: whether the substitution is going to happen whatever you do. That is a question about your customers with an answer outside your building, and it is cheap to get. This pack separates it from the arithmetic question, names which of four positions you are actually in — two of which are not launch decisions at all — models both paths with the stranded cost treated honestly, and returns the capture share the launch needs, to be read beside the highest your company has ever achieved.
The test that runs through every file
Which of the four positions this is, and what capture share the launch actually needs. It is the argument in the deck, it becomes the wizard’s axes, it drives the model’s inputs, and it reappears as lines on the checklist. That is what makes 16 files a product rather than 16 documents.
The model resolves to one number you can negotiate with: The capture share — how much of the switching demand you have to win. It ships blank and worked, and every input is a named cell rather than a figure buried inside a formula, so the number arrives with its assumptions attached rather than on its own authority.
What is in the Cannibalization Strategy Pack
- Foundations. The framework: the two questions, the four positions, the four things that transfer, the capture share and the two halts.
- Concept deck. Twenty-one slides for a leadership session, with the sourced decisions and what each does not establish.
- Decision wizard. Eight scored questions returning the position, the band, and either of the two halt conditions.
- Cannibalization model. Both paths over ten years, the stranded cost modeled honestly, and the capture share at which launching beats not launching.
- Strategies and tactics. The moves available in each position, including the two positions that are not launch decisions and are usually left with no plan.
- Case studies. Nine sourced decisions read through the four positions, including one launch that was argued as cannibalization and was not one.
- Fit worksheet. The single page of record: the position, the two halts, the required share against the record, the stranded cost, who signed.
- Roadmap template. Five phases with gates and owners, the assumptions register, and a trigger agreed in both directions.
- Practitioner manual. Where the new business sits, the stranded cost, measuring the capture share honestly, six failure modes and their indicators.
- Field checklist. The one-pager that survives outside the binder.
- About the package. What each file does and the order in which to run them.
An honest note on fit
This is a kit for running a decision, not a research report and not a course. It is worth buying if a real decision is in front of you and you would otherwise start from a blank page. It is not worth buying to read.
Worked examples use an explicitly fictional business, labeled on every file that contains one, with numbers tuned to teach rather than to flatter — each worked case is built so that the decision does not simply come out well, and so that what settles it is the test the pack exists to run. A worked example where everything works is a brochure. The price excludes customization, implementation and support, and where the pack reasons beyond its evidence it says so on the page.
Questions
- What is the Cannibalization Strategy Pack?
- The Cannibalization Strategy Pack is a decision-support kit for one question: Should you launch the thing that takes revenue from your best business? It contains 16 files — foundations, concept deck, decision wizard, cannibalization model, strategies and tactics, case studies, fit worksheet, roadmap template, practitioner manual, field checklist, about the package — built around a single organizing test: which of the four positions this is, and what capture share the launch actually needs. It is what a leadership team uses to run the decision and leave a record of what they assumed, rather than a report about the topic.
- Who is the Cannibalization Strategy Pack for?
- Anyone who has to make this call and answer for it: an operator or owner facing the decision, the executive team running it, the board or investor testing the reasoning, or an adviser who would otherwise build the framework from a blank page. It is worth buying when a real decision is in front of you. It is not worth buying to read.
- What is in the Cannibalization Strategy Pack?
- 16 files in Word, PDF, PowerPoint and Excel: Foundations (Word + PDF) — The framework: the two questions, the four positions, the four things that transfer, the capture share and the two halts. Concept deck (PowerPoint + PDF) — Twenty-one slides for a leadership session, with the sourced decisions and what each does not establish. Decision wizard (Excel) — Eight scored questions returning the position, the band, and either of the two halt conditions. Cannibalization model (Excel, blank and worked) — Both paths over ten years, the stranded cost modeled honestly, and the capture share at which launching beats not launching. Strategies and tactics (Word) — The moves available in each position, including the two positions that are not launch decisions and are usually left with no plan. Case studies (Word) — Nine sourced decisions read through the four positions, including one launch that was argued as cannibalization and was not one. Fit worksheet (Word, blank and worked) — The single page of record: the position, the two halts, the required share against the record, the stranded cost, who signed. Roadmap template (Word) — Five phases with gates and owners, the assumptions register, and a trigger agreed in both directions. Practitioner manual (Word + PDF) — Where the new business sits, the stranded cost, measuring the capture share honestly, six failure modes and their indicators. Field checklist (PDF) — The one-pager that survives outside the binder. About the package (PDF) — What each file does and the order in which to run them.
- What number does the Cannibalization Strategy Pack produce?
- The capture share — how much of the switching demand you have to win. The model ships blank and worked, and every input is a named cell rather than a figure buried inside a formula, so the number you take into a room arrives with its assumptions attached and can be argued with rather than merely believed.
- How is the Cannibalization Strategy Pack delivered?
- As a single download of all 16 files, immediately after payment, with the same link sent by email. It can be downloaded 3 times and the link is valid for 30 days. There is nothing to install and no account to keep.
- How much does the Cannibalization Strategy Pack cost, and is it a subscription?
- $499, one-time. It is not a subscription and there is nothing to cancel. Where the pack is revised within 180 days of your purchase, the new release is yours. The price does not include customization, implementation help or support.
- Are the worked examples in the Cannibalization Strategy Pack real companies?
- The case studies are real, sourced and dated, and each one states what its evidence does not establish. The worked model, wizard and worksheet use an explicitly fictional business, labeled as such on every file that contains one. A worked model needs roughly fifteen populated inputs; for a real company you would have public figures for perhaps four, and the rest would be estimates wearing the authority of a spreadsheet.