Bilibili layoffs, on the record

Headcount, as reported

Job cuts, severance and restructuring

1. Our summaryCompany recorded severance cost related to organization optimization in 2022, included in general and administrative expenses. 2022 · Cost: RMB341.4 million

   Word for word“The increase was primarily due to severance cost of RMB341.4 million related to organization optimization in 2022.” 20-F for 2023

2. Our summaryOperating expenses rose in 2022 partly due to severance cost from organization optimization and termination expenses of certain game projects. 2022

   Word for word“Our total operating expenses increased by 16.6% from RMB10,472.2 million in 2021 to RMB12,207.2 million in 2022, as general and administrative expenses and research and development expenses both increased due to severance cost related to organization optimization and termination expenses of certain game projects, partially offset by the decrease in the sales and marketing expenses.” 20-F for 2023

3. Our summaryCompany recorded termination expenses for certain game projects in the cash flow statement.

   Word for word“Termination expenses of certain game projects — 525,762 354,811 49,974 Gain from disposal of subsidiaries and long-term investments ( 4,413 ) ( 178,378 ) ( 3,857 ) ( 543 ) Loss from equity method investments 37,179 211,620 112,142 15,795 Revaluation of previously held equity interests 31,462 ( 152,153 ) 86,680 12,209 Impairments of long-term investments 91,493 465,645 278,891 39,281 Gain of convertible senior notes repurchase — ( 1,318,594 ) ( 292,213 ) ( 41,157 ) Changes in operating assets and liabilities: Accounts receivable ( 429,460 ) ( 59,866 ) ( 262,215 ) ( 36,932 ) Amount due from related parties 8,792 ( 74,117 ) 75,273 10,602 Prepayments and other assets ( 1,747,744 ) ( 556,214 ) 342,537 48,245 Other long-term assets ( 138,396 ) ( 444,326 ) 185,783 26,167 Accounts payable 1,056,847 46,862 ( 60,458 ) ( 8,517 ) Salary and welfare payable 254,213 396,113 ( 182,171 ) ( 25,658 ) Taxes payable 77,365 130,684 29,006 4,085 Deferred revenue 494,551 173,935 133,902 18,859 Accrued liabilities and other payables 319,702 ( 1,026,319 ) 341,102 48,042 Amount due to related parties — ( 21,210 ) ( 12,007 ) ( 1,691 ) Other long-term liabilities 94,969 282,367 ( 141,594 ) ( 19,943 ) Net cash (used in)/provided by operating activities ( 2,647,008 ) ( 3,911,370 ) 266,622 37,553 Cash flows from investing activities: Purchase of property and equipment ( 965,410 ) ( 760,427 ) ( 181,897 ) ( 25,620 ) Purchase of intangible assets ( 2,721,799 ) ( 1,977,897 ) ( 1,148,247 ) ( 161,727 ) Purchase of short-term investments ( 71,748,847 ) ( 70,578,711 ) ( 13,547,650 ) ( 1,908,147 ) Maturities of short-term investments 60,524,888 81,698,532 16,328,255 2,299,787 Cash consideration paid for purchase of subsidiaries, net of cash acquired ( 521,984 ) ( 1,179,764 ) ( 70,000 ) ( 9,859 ) Cash paid for long-term investments including loans ( 6,716,491 ) ( 1,466,311 ) ( 132,602 ) ( 18,677 ) Repayment of loans from investees 539,225 596,766 684,834 96,457 Cash received from disposal/return of long-term assets 74,604 612,214 100,574 14,166 Placements of time deposits ( 10,697,444 ) ( 10,245,026 ) ( 9,961,925 ) ( 1,403,108 ) Maturities of time deposits 7,655,147 13,909,967 9,690,806 1,364,921 Impact to cash resulting from deconsolidation of subsidiaries — ( 125 ) — — Net cash (used in)/provided by investing activities ( 24,578,111 ) 10,609,218 1,762,148 248,193” 20-F for 2023

4. Our summaryCompany said it will keep a cost control strategy that includes optimizing headcount and controlling staff costs.

   Word for word“We will keep implementing our cost control strategy, including to optimize our headcount and control our staff costs, to improve our expense efficiency.” 20-F for 2023

5. Our summaryThe company said it will keep up its cost control strategy, including workforce optimization, without giving specific layoff numbers or dates.

   Word for word“We will keep implementing our cost control strategy, including by driving workforce optimization.” 20-F for 2024

Bilibili has filed no restructuring notice (Form 8-K, Item 2.05) since 2016. Companies file one only for a cut they judge material, so many announced layoffs never appear as one. This page shows what the company reported to the SEC, not news reports or state layoff notices.

Read from Bilibili’s annual reports (20-F for 2025, 20-F for 2024, 20-F for 2023) and the financial data it files with the SEC, as of 2026-04-16. Every quotation is word for word from the filing linked beside it; how these pages are built and checked. The full record is in its company data sheet.