AppLovin layoffs, on the record
Every job cut, severance charge and restructuring AppLovin reported in its annual reports, 2023 to 2025, quoted from the filings. Headcount went from 1,745 to 1,563.
Headcount, as reported
| Annual report | Employees | As of |
|---|---|---|
| 10-K for 2023 | 1,745 | December 31, 2023 |
| 10-K for 2024 | 1,563 | December 31, 2024 |
Job cuts, severance and restructuring
Our summaryThe company reported a restructuring charge for a 2022 workforce reduction, comprised primarily of one-time termination benefits.
Word for word“In 2022, the Company undertook certain workforce reduction measures and recorded a total restructuring charge of $ 10.8 million comprising primarily of one-time termination benefits.” 10-K for 2023
Our summaryThe company reported restructuring costs in its Adjusted EBITDA reconciliation for 2023, 2022 and 2021.
Word for word“Restructuring costs 2,316 10,834 — Change in the fair value of contingent consideration — — (230) Adjusted EBITDA $ 1,502,658 $ 1,063,210 $ 726,814 Net income (loss) margin 10.9% (6.8)% 1.3% Adjusted EBITDA margin 45.8% 37.7% 26.0%” 10-K for 2023
Our summaryThe company's strategic review of its Apps portfolio resulted in the divestiture or closure of certain studios and a reduction of headcount.
Word for word“This review resulted in the divestiture or closure of certain studios, a reduction of headcount, restructuring of earn out arrangements, and other changes to our Apps portfolio, such as restructuring of certain assets or choosing to make changes to optimize the cost structure of certain Apps rather than investing in revenue growth.” 10-K for 2023
Our summaryThe company implemented workforce reduction measures in 2024, with restructuring charges for the Advertising and Apps segments, mostly one-time termination benefits.
Word for word“For the year ended December 31, 2024, the Company implemented certain workforce reduction measures, resulting in restructuring charges of $ 20.2 million for the Advertising segment and $ 5.7 million for the Apps segment.” 10-K for 2024
Our summaryDivestitures or closures of certain studios and headcount reductions in the Apps portfolio review, along with restructuring of earn-out arrangements.
Word for word“This review resulted in the divestiture or closure of certain studios, reductions in headcount, restructuring of earn out arrangements, and other changes to our Apps portfolio, such as restructuring of certain assets or choosing to make changes to optimize the cost structure of certain Apps rather than investing in revenue growth.” 10-K for 2024
Our summaryRestructuring costs were recorded in the Adjusted EBITDA reconciliation for 2024, 2023 and 2022.
Word for word“Restructuring costs 22,823 2,316 10,834 Adjusted EBITDA $ 2,719,605 $ 1,502,658 $ 1,063,210 Net income (loss) margin 33.5% 10.9% (6.8)% Adjusted EBITDA margin 57.8% 45.8% 37.7%” 10-K for 2024
Our summarySales and marketing expenses fell in 2025 compared to 2024, partly because the company reduced headcount.
Word for word“Sales and marketing expenses in 2025 decreased by $49.2 million, or 19%, compared to 2024 due primarily to a decrease of $57.1 million in personnel-related expenses related to a decrease in stock-based compensation related payroll costs and a reduction in headcount.” 10-K for 2025
| Fiscal year ended | Restructuring charges |
|---|---|
| 2022-12-31 | $10.8 million |
AppLovin has filed no restructuring notice (Form 8-K, Item 2.05) since 2016. Companies file one only for a cut they judge material, so many announced layoffs never appear as one. This page shows what the company reported to the SEC, not news reports or state layoff notices.
Read from AppLovin’s annual reports (10-K for 2025, 10-K for 2024, 10-K for 2023) and the financial data it files with the SEC, as of 2026-02-19. Every quotation is word for word from the filing linked beside it; how these pages are built and checked. The full record is in its company data sheet.