On the Record · AppLovin
AppLovin acquisitions, on the record
The businesses AppLovin bought and sold, as its annual reports describe them, with the cash it reported paying for acquisitions each year and every deal filing since 2016.
Deals its annual reports describe
| Business | Deal | When | Value |
|---|---|---|---|
Wurl, LLCWord for word“as well as the growing CTV industry through our 2022 acquisition of Wurl, LLC.” 10-K for 2023 | acquisition | 2022 | — |
Adjust GmbHWord for word“For example, we acquired Adjust GmbH in April 2021, Twitter's MoPub business in January 2022 and Wurl, Inc. in April 2022.” 10-K for 2023 | acquisition | April 2021 | — |
Twitter's MoPub businessWord for word“For example, we acquired Adjust GmbH in April 2021, Twitter's MoPub business in January 2022 and Wurl, Inc. in April 2022.” 10-K for 2023 | acquisition | January 2022 | — |
mobile gaming businessWord for word“On February 12, 2025, we announced that we had entered into a term sheet for the sale of our mobile gaming business to a privately held company for total consideration of $900.0 million, consisting of $400.0 million in shares of the acquirer’s common equity and $500.0 million in cash, subject to customary purchase price adjustments.” 10-K for 2024 | agreed divestiture | On February 12, 2025, we announced that we had entered into a term sheet for the sale of our mobile gaming business to a privately held company for total consideration of $900.0 million, consisting of $400.0 million in shares of the acquirer’s common equity and $500.0 million in cash, subject to customary purchase price adjustments. | $900.0 million |
Apps businessWord for word“On June 30, 2025, we consummated the sale of the Apps business to the Purchasers for $400 million in cash, subject to closing adjustments, and equity consideration representing approximately 20% of Tripledot’s fully-diluted equity at the time of closing.” 10-K for 2025 | divestiture | June 30, 2025 | $400 million in cash |
AdjustWord for word“For example, we acquired Adjust in April 2021, Twitter's MoPub business in January 2022 and Wurl in April 2022.” 10-K for 2025 | acquisition | April 2021 | — |
| Fiscal year ended | Cash paid for acquisitions (net of cash acquired) | Goodwill from acquisitions |
|---|---|---|
| 2019-12-31 | $404.2 million | — |
| 2020-12-31 | $674.6 million | $112.4 million |
| 2021-12-31 | $1.21 billion | $762.6 million |
| 2022-12-31 | $1.35 billion | — |
| 2023-12-31 | $63.9 million | $0 |
Deal filings since 2016
- 2025-07-01 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2025-05-07 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2024-12-05 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2024-11-22 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2024-03-14 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2024-03-04 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2023-08-21 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2023-08-18 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2023-06-12 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2023-05-17 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2022-01-05 Form 8-K, Item 2.01: Completion of Acquisition or Disposition of Assets
- 2021-10-29 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2021-04-23 Form 8-K, Item 2.01: Completion of Acquisition or Disposition of Assets
Read from AppLovin’s annual reports (10-K for 2025, 10-K for 2024, 10-K for 2023) and the financial data it files with the SEC, as of 2026-02-19. Every quotation is word for word from the filing linked beside it; how these pages are built and checked. The full record is in its company data sheet.