On the Record · Affirm Holdings
Affirm Holdings competitors, on the record
The companies Affirm Holdings names as competitors in its annual reports, 2024 to 2026, and the companies that name Affirm Holdings, each with the sentence and the filing.
Who Affirm Holdings names
| Company | Named in |
|---|---|
| Synchrony | 2026 |
In its own words
Synchrony
Word for word“Our primary competition consists of: legacy payment methods, such as credit and debit cards, including those provided by card issuing banks such as Synchrony, J.P.” 10-K for 2026
Who names Affirm Holdings
Companies whose own annual reports name Affirm Holdings as a competitor.
Word for word“We principally compete against traditional financial institutions, such as Bank of America, Capital One, Citibank, J.P. Morgan Chase, PNC Bank, and Wells Fargo, and online-only financial institutions, such as Ally, Discover, and SoFi, as well as financial technology companies that offer or facilitate bank accounts, payments, and liquidity services, including Affirm, Klarna, and PayPal, and offerings such as Cash App, to attract and retain Active Members.” 10-K for 2025
Read from Affirm Holdings’s annual reports (10-K for 2026, 10-K for 2025, 10-K for 2024) and the financial data it files with the SEC, as of 2026-08-27. Every quotation is word for word from the filing linked beside it; how these pages are built and checked. The full record is in its company data sheet.