Lens family
103 analyses · Crisis & Reinvention
Tesco Survived the Horse in the Burger. It Almost Didn't Survive the Number in the Spreadsheet.
Tesco
Deere Didn't Win Its Longest Strike. It Outlasted It — and Drained Its Warehouses While It Waited.
Deere (John Deere)
Exxon's Reputation Drowned in Prince William Sound. Its Balance Sheet Swam.
ExxonMobil
Warner Bros Discovery Didn't Stage a Turnaround. It Ran a Controlled Demolition.
Warner Bros Discovery
Live Nation Settled With the DOJ and Lost Anyway. The States Called the Bluff.
Live Nation
Carrefour Didn't Pull Pepsi Off the Shelf. Both Sides Just Wanted You to Think So.
PepsiCo
Travis Kalanick Didn't Resign. Five Investors Walked Into a Hotel Room and Ended Him.
Uber
Palantir Promised in Writing It Would Not Build for ICE. Then It Did.
Palantir
Roblox's Two Best Marketing Lines Are Also Its Two Biggest Lawsuits Waiting to Happen
Roblox
Baidu Sold the Top of the Page to a Hospital. A Dying Student Found It There.
Baidu
Sony Didn't Get Hacked. Sony Got Quiet — And the Silence Cost More Than the Breach.
Sony
Crystal Pepsi Didn't Die From Sabotage. It Died From Nine Months.
Crystal Pepsi
Coca-Cola Tried to Sell the British Their Own Tap Water. It Lasted 38 Days.
Dasani (UK)