The ultimate guide to Product Release Planning, an essential step in product management. Introduction to Product Release Planning Overview Definition of Product Release A product release refers to [...] Read More
Hoshin Kanri Matrix, which translates from Japanese as "direction management," is a strategic planning method used in organizations to align a company's strategy with its actions and resources. This method [...] Read More
Finding product market fit is the focus of this article. If you're a product manager, you know how important it is to find a product market fit. But what exactly is a product market fit? And how can [...] Read More
What are Strategy Maps? Strategy Maps visually represent an organization's corporate strategy and the specific processes, systems, linkages, and relationships that help implement a strategy on a single [...] Read More
Management by Objectives (MBOs) breaks down big picture goals into manageable chunks for employees and provides a tool for measuring performance against these goals. The concept of MBOs was first popularized [...] Read More
Co-opetition is the new buzzword. Can businesses become more competitive when they cooperate? Based on Game Theory, Co-opetition by Adam Brandenburger & Barry Nalebuff presented a revolutionary [...] Read More
Flawless Execution is a critical success factor for most enterprises. EXECUTION: The Discipline of Getting Things Done by Larry Bossidy and Ram Charan takes the position that a good strategy for a business [...] Read More
Daniel Goleman's Leadership styles is a classic management framework. Goleman may be best known for his bestseller, Emotional Intelligence, which demonstrated how the two minds – rational and emotional [...] Read More
Geoffrey Moore's seminal concept, Crossing the Chasm, is enduring and invaluable in understanding how customer adoption transpires and many products get caught in the proverbial chasm. In Crossing the [...] Read More
Clayton Christensen's Innovators dilemma concept is a classic management framework. In this seminal book, innovation expert and Harvard Business School Professor Clayton M. Christensen revealed a startling [...] Read More
Disruptive innovation is a term used by Harvard Business School professor Clayton Christensen in his 1997 book The Innovator’s Dilemma, considered by many to be one of the most influential business ideas [...] Read More
The Brand Identity Prism was conceptualized by branding expert Jean-Noël Kapferer. The prism works are a way to show how different elements of the brand work together and relate to each other. Under [...] Read More
Identifying the critical success factors in an organization can help bring team members together to focus on the right goals. Critical success factors are essential factors of success. The management [...] Read More
C.K Prahalad posits that there is an immense fortune at the bottom of the pyramid. The Fortune at the Bottom of the Pyramid by C.K. Prahalad reframed the world's poorest citizens as resilient and creative [...] Read More
For B2B marketers and sales teams selling to CXOs is a tough but essential part of the job. In the enterprise sales field, if selling to CXOs is not your core competence, your company will fall by the [...] Read More
Pitching analyst firms effectively is a vital task of any marketer or an analyst relations expert. When an industry analyst wants to cover a sector or a category, it is a good sign that the clients are [...] Read More
Building brand equity is a prime function of marketing. However, building brand equity is not a single event but a cumulative result of years of doing the right things to amplify the brand beyond the [...] Read More
Using Social Media to amplify your message is a proven frugal marketing technique. Creating quality content has been a critical success factor for marketing teams in the last decade. The exponential growth [...] Read More
When marketing budgets are tight, frugal marketing ideas rule. Building a brand is an expensive business. It can take years to develop a loyal customer base. To do so, companies need to ensure they are [...] Read More
Steve Jobs Top Quotes Here are the top 25 quotes by Steve Jobs, an American icon and legend responsible for redefining several fields in his lifetime. Jobs is the creator of Macintosh and the founder [...] Read More
As the digital transformation wave continues to ripple across industries, the functions of Legal, Risk, and Compliance (LRC) are undergoing seismic shifts powered by Artificial Intelligence (AI). Among [...] Read More
Top 10 Reasons Your Bold Leap Forward Turns into a Belly Flop: A Guide to Transformation Mishaps. Enterprise transformations are ambitious endeavors. You're aiming to reshape your entire organization, [...] Read More
What are Strategy Maps? Strategy Maps visually represent an organization's corporate strategy and the specific processes, systems, linkages, and relationships that help implement a strategy on a single [...] Read More
The Brand Identity Prism was conceptualized by branding expert Jean-Noël Kapferer. The prism works are a way to show how different elements of the brand work together and relate to each other. Under [...] Read More
Building brand equity is a prime function of marketing. However, building brand equity is not a single event but a cumulative result of years of doing the right things to amplify the brand beyond the [...] Read More
Co-opetition is the new buzzword. Can businesses become more competitive when they cooperate? Based on Game Theory, Co-opetition by Adam Brandenburger & Barry Nalebuff presented a revolutionary [...] Read More
Jim Collins flipped the switch on traditional leadership traits in his book, Good to Great, with his concept of Level 5 leadership. After analyzing more than 1,400 companies over four decades, he focused [...] Read More
Top KPIs for Head of E-commerce 1.E-commerce Revenue Growth: The growth rate of revenue generated through e-commerce channels. 2.Conversion Rate for E-commerce: The percentage of website visitors [...] Read More
Al Ries and Jack Trout wrote Positioning: The Battle for Your Mind more than 20 years ago, but the concepts hold true today when reaching target customers in a crowded marketplace. Positioning is an [...] Read More
Flawless Execution is a critical success factor for most enterprises. EXECUTION: The Discipline of Getting Things Done by Larry Bossidy and Ram Charan takes the position that a good strategy for a business [...] Read More
Emotional intelligence is increasingly recognized as a vital asset for executives to lead effectively. From decision-making to team dynamics, a high EQ can offer a competitive edge. Here are 11 ways you [...] Read More
Top KPIs for Chief Digital Officer 1.Digital Transformation Progress: Tracks the implementation and effectiveness of digital transformation initiatives. 2.Digital Revenue Contribution: The percentage [...] Read More
The Mentorship Effect: Catalyzing Career Growth in the Corporate Ladder The corporate ladder is an emblem of professional progress, symbolizing the ascent to greater responsibilities, higher status, and [...] Read More
Top KPIs for Chief Data Officer 1.Data Governance Compliance: Adherence to data management standards and regulations to ensure data quality and security. 2.Data Quality Score: Measures the accuracy, [...] Read More
Here is a curated list of Top Product Management Books for the aspiring and as well as current product managers. Unlike say an accountant, where a specific body of knowledge – the AICPA for CPAs, [...] Read More
Here's the question: Are you a Data-driven Company or a Data Hoarding company? Today, we are inundated with data – both in personal lives and our professional lives. Companies the world over have [...] Read More
"Because of 4.00 AM" was part of a speech by Kobe Bryant, the basketball superstar, talking about hard work and effort, in addition to talent, which was behind his success. “We’re not on this stage [...] Read More
How to become a product manager is on top of the minds of many people. And in particular, how do I become a product manager with no product management experience? No wonder people are interested in [...] Read More
For B2B marketers and sales teams selling to CXOs is a tough but essential part of the job. In the enterprise sales field, if selling to CXOs is not your core competence, your company will fall by the [...] Read More
Top Clayton Christensen Quotes Here is a compilation of the top Clayton Christensen Quotes. Christensen is a professor at Harvard Business School, founder of many enterprises, and a renowned management [...] Read More