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Generative AI Use Cases in Human Resources

By A Staff Writer | Updated 20 Oct, 2023

The impact of Artificial Intelligence (AI) on business operations is both broad and deep, permeating every functional area—including Human Resources (HR). Within AI, Generative AI (GenAI) stands out as a transformative technology with the power to revamp HR practices significantly. From automating mundane tasks to driving strategic workforce planning, GenAI is equipped to handle multiple dimensions of HR functions.

According to a PwC report, 40% of HR executives plan to implement AI within their departments over the next few years. Clearly, GenAI is gaining traction as a valuable tool for the modern HR department. Below, we explore the top ten use cases for integrating Generative AI into HR operations, supported by relevant statistics and real-world examples.

Generative AI Use Cases in Human Resources

1. Automated Talent Acquisition and Candidate Screening

GenAI can analyze resumes and other application materials to generate shortlists of qualified candidates, thereby streamlining the recruitment process.

Unilever uses AI in screening candidates, which has reduced the hiring time by 75%.

According to LinkedIn, AI-driven candidate screening can increase the efficiency of talent acquisition by up to 40%.

2. Dynamic Workforce Planning

Generative AI can predict workforce needs based on multiple variables such as market trends, company performance, and historical hiring patterns.

IBM’s Watson Talent uses AI for workforce planning, improving forecast accuracy by 25%.

A Gartner report estimates that AI can reduce workforce planning errors by up to 30%.

3. Personalized Employee Training Programs

GenAI can assess individual employee skills and generate personalized training programs.

AT&T employs AI in creating tailored employee development plans, resulting in a 20% increase in employee retention.

According to Deloitte, AI-driven personalized training can improve learning outcomes by up to 35%.

4. Performance Appraisal Automation

GenAI can analyze employee performance metrics and generate comprehensive appraisal reports.

Accenture uses AI tools for its performance appraisal system, eliminating annual reviews and reducing HR workload.

McKinsey reports that automated performance appraisals can save HR departments up to 20% of their time.

5. Enhanced Employee Engagement

Generative AI can survey employees, analyze the responses, and suggest actions to improve engagement.

SAP SuccessFactors uses AI to measure and improve employee engagement, contributing to a 15% rise in employee satisfaction.

A Gallup study found that companies with high employee engagement are 21% more profitable.

6. Intelligent Talent Mapping

GenAI can identify internal talents and map them against current or future project requirements.

Google uses AI to match internal talents to project needs, thereby optimizing team compositions.

According to LinkedIn, AI-driven talent mapping can increase project success rates by up to 30%.

7. Predictive Employee Attrition Modeling

Generative AI can predict employee attrition rates based on various factors, helping HR departments take preventive measures.

IBM’s predictive attrition program has saved the company nearly $300 million by reducing employee turnover.

A Deloitte report suggests that AI can reduce attrition rates by 10-20%.

8. Automated Onboarding

GenAI can create customized onboarding experiences for new hires, ensuring they have all the necessary information and tools from day one.

Cisco’s new hire onboarding program, powered by AI, has reduced onboarding time by 30%.

According to the Society for Human Resource Management, effective onboarding can improve employee retention by 82%.

9. Benefits Administration and Optimization

Generative AI can analyze employee usage of benefits and suggest optimizations to benefits packages.

Walmart uses an AI-driven benefits platform, leading to a 15% increase in benefit utilization.

A Willis Towers Watson survey found that optimized benefits can improve employee engagement by up to 20%.

10. Workplace Productivity Analysis

GenAI can evaluate various workplace parameters to generate insights into productivity bottlenecks.

Microsoft uses its Workplace Analytics tool to evaluate productivity metrics, resulting in a 15% increase in overall productivity.

According to a report by Accenture, AI could increase workplace productivity by up to 40%.

The applications of Generative AI in Human Resources function are vast and transformative. By automating repetitive tasks and generating new data for strategic decision-making, GenAI becomes an invaluable asset in enhancing HR effectiveness and driving organizational success. Given the compelling statistics and case studies, the incorporation of GenAI into HR processes is more a necessity than a choice for forward-thinking enterprises.

Do you have other Generative AI Use Cases in Human Resources? If so, please share your ideas.