Stratrix offers insights, opinions, and analysis on important business, strategy, and leadership matters. Majority of the articles are at the intersection of strategy, business and technology.
Management by Objectives (MBOs) breaks down big picture goals into manageable chunks for employees and provides a tool for measuring performance against these goals. The concept of MBOs was first popularized [...] Read More
Co-opetition is the new buzzword. Can businesses become more competitive when they cooperate? Based on Game Theory, Co-opetition by Adam Brandenburger & Barry Nalebuff presented a revolutionary [...] Read More
Flawless Execution is a critical success factor for most enterprises. EXECUTION: The Discipline of Getting Things Done by Larry Bossidy and Ram Charan takes the position that a good strategy for a business [...] Read More
Daniel Goleman's Leadership styles is a classic management framework. Goleman may be best known for his bestseller, Emotional Intelligence, which demonstrated how the two minds – rational and emotional [...] Read More
Geoffrey Moore's seminal concept, Crossing the Chasm, is enduring and invaluable in understanding how customer adoption transpires and many products get caught in the proverbial chasm. In Crossing the [...] Read More
Clayton Christensen's Innovators dilemma concept is a classic management framework. In this seminal book, innovation expert and Harvard Business School Professor Clayton M. Christensen revealed a startling [...] Read More
Disruptive innovation is a term used by Harvard Business School professor Clayton Christensen in his 1997 book The Innovator’s Dilemma, considered by many to be one of the most influential business ideas [...] Read More
The Brand Identity Prism was conceptualized by branding expert Jean-Noël Kapferer. The prism works are a way to show how different elements of the brand work together and relate to each other. Under [...] Read More
Identifying the critical success factors in an organization can help bring team members together to focus on the right goals. Critical success factors are essential factors of success. The management [...] Read More
C.K Prahalad posits that there is an immense fortune at the bottom of the pyramid. The Fortune at the Bottom of the Pyramid by C.K. Prahalad reframed the world's poorest citizens as resilient and creative [...] Read More
For B2B marketers and sales teams selling to CXOs is a tough but essential part of the job. In the enterprise sales field, if selling to CXOs is not your core competence, your company will fall by the [...] Read More
Pitching analyst firms effectively is a vital task of any marketer or an analyst relations expert. When an industry analyst wants to cover a sector or a category, it is a good sign that the clients are [...] Read More
Building brand equity is a prime function of marketing. However, building brand equity is not a single event but a cumulative result of years of doing the right things to amplify the brand beyond the [...] Read More
Using Social Media to amplify your message is a proven frugal marketing technique. Creating quality content has been a critical success factor for marketing teams in the last decade. The exponential growth [...] Read More
When marketing budgets are tight, frugal marketing ideas rule. Building a brand is an expensive business. It can take years to develop a loyal customer base. To do so, companies need to ensure they are [...] Read More
Steve Jobs Top Quotes Here are the top 25 quotes by Steve Jobs, an American icon and legend responsible for redefining several fields in his lifetime. Jobs is the creator of Macintosh and the founder [...] Read More
Top Clayton Christensen Quotes Here is a compilation of the top Clayton Christensen Quotes. Christensen is a professor at Harvard Business School, founder of many enterprises, and a renowned management [...] Read More
Simon Sinek Top Quotes Simon Sinek is an author and leadership guru famous for his Ted Talk on "Why" and his book "Start with Why." Simon teaches leaders and organizations how to inspire people. He has [...] Read More
Top Quotes by Peter Drucker: Peter Drucker is a management icon, and his concepts, theories, and ideas have powered management thought for several decades. Drucker authored several books, and many of [...] Read More
Reid Hoffman quotes inspire and motivate. Reid Hoffman is a Silicon Valley icon. Given his success as an entrepreneur, as a venture capitalist, and as a best-selling author, Reid Hoffman quotes are well [...] Read More
The ultimate product launch checklist is, as the name suggests, a cross-functional and comprehensive list of elements that a team needs to complete before launching a product -successfully. Launching [...] Read More
Jim Collins flipped the switch on traditional leadership traits in his book, Good to Great, with his concept of Level 5 leadership. After analyzing more than 1,400 companies over four decades, he focused [...] Read More
Co-opetition is the new buzzword. Can businesses become more competitive when they cooperate? Based on Game Theory, Co-opetition by Adam Brandenburger & Barry Nalebuff presented a revolutionary [...] Read More
Al Ries and Jack Trout wrote Positioning: The Battle for Your Mind more than 20 years ago, but the concepts hold true today when reaching target customers in a crowded marketplace. Positioning is an [...] Read More
It always seems impossible until it's done. - Nelson Mandela Many things that seem normal or mundane seemed impossible not so long ago. Breaking the sound barrier | Landing on the Moon |Four-minute [...] Read More
Flawless Execution is a critical success factor for most enterprises. EXECUTION: The Discipline of Getting Things Done by Larry Bossidy and Ram Charan takes the position that a good strategy for a business [...] Read More
Product Opportunity Assessment is an evaluation of whether a product/service concept is viable and valuable within the context of market dynamics, competitive factors, emerging technologies, and emerging [...] Read More
Here's the question: Are you a Data-driven Company or a Data Hoarding company? Today, we are inundated with data – both in personal lives and our professional lives. Companies the world over have [...] Read More
Management by Objectives (MBOs) breaks down big picture goals into manageable chunks for employees and provides a tool for measuring performance against these goals. The concept of MBOs was first popularized [...] Read More
How to become a product manager is on top of the minds of many people. And in particular, how do I become a product manager with no product management experience? No wonder people are interested in [...] Read More
"Stopping advertising to save money is like stopping your watch to save time." - Henry Ford Like Henry Ford put it eloquently marketing is the lifeblood of a business and always be marketing. Often, [...] Read More
The Brand Identity Prism was conceptualized by branding expert Jean-Noël Kapferer. The prism works are a way to show how different elements of the brand work together and relate to each other. Under [...] Read More
"Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy." --Dale Carnegie Take action. Do something [...] Read More
"Because of 4.00 AM" was part of a speech by Kobe Bryant, the basketball superstar, talking about hard work and effort, in addition to talent, which was behind his success. “We’re not on this stage [...] Read More
“Keep your face always toward the sunshine—and shadows will fall behind you.” —Walt Whitman Instead of staring into the darkness and seeing ghosts where none exist, keep your chin up, face [...] Read More
“If you have everything under control, you’re not moving fast enough.” - Mario Andretti Today, we are moving at the speed of digital. The pace of change is breathtaking, and the magnitude [...] Read More
This article examines the leadership diversity in some of the top companies. This is not a deeply researched paper but a quick glance of the executive rosters of many companies to assess leadership diversity. In [...] Read More
Here is the ultimate list of product management courses. Given that product management is an evolving discipline, and product managers come from a variety of educational backgrounds and experience, enhancing [...] Read More
AI in financial services is emerging as a transformational technology, even though several hurdles remain for artificial intelligence to flourish in the BFSI (Banking, Financial Services, and Insurance) [...] Read More
For B2B marketers and sales teams selling to CXOs is a tough but essential part of the job. In the enterprise sales field, if selling to CXOs is not your core competence, your company will fall by the [...] Read More
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