Top KPIs for Head of E-commerce
1.E-commerce Revenue Growth: The growth rate of revenue generated through e-commerce channels.
2.Conversion Rate for E-commerce: The percentage of website visitors who make a purchase.
3.Average Order Value (AOV): The average amount spent by customers when they make a purchase through the e-commerce platform.
4.Customer Acquisition Cost (CAC) for E-commerce: The cost associated with acquiring a new customer through e-commerce channels.
5.Cart Abandonment Rate: The percentage of online shoppers who add items to their cart but do not complete the purchase.
6.E-commerce Return Rate: The rate at which products purchased through e-commerce are returned.
7.E-commerce Customer Lifetime Value (CLV): The total revenue expected from a customer over the entirety of their relationship with the e-commerce platform.
8.Site Traffic: The volume of visitors to the e-commerce platform.
9.Mobile Commerce Growth: The growth rate of sales made through mobile devices.
10.Customer Satisfaction Score (CSAT) for E-commerce: Customer satisfaction specifically with the e-commerce experience.