Companies wrote off $125.9 billion of goodwill in 2022. The year before, $8.9 billion.
Teladoc bought Livongo in 2020 and put about $12.9 billion of goodwill on its books for the deal, the part of the price it could not tie to anything it could count. Two years later it wrote down $13.4 billion of goodwill, more than five times its revenue that year. That was 2022, the year companies wrote off $125.9 billion of goodwill between them, after $8.9 billion the year before. A write-down tells you when a company admitted a deal had gone wrong. The market decides when that is.
A goodwill write-down is an old mistake confessed on a bad day. The deal went wrong years before; the market decides when the company says so.
163 write-downs, $508.6 billion
Since 2016, 116 large US companies have written down $1 billion or more of goodwill in a single year, 163 times in all. The biggest were AT&T’s $24.8 billion in 2022, GE’s $22.1 billion in 2018, Fidelity National Information Services’ $17.6 billion in 2022, Baker Hughes’ $14.8 billion in 2020 and Teladoc Health’s $13.4 billion in 2022.
Goodwill is the premium in an acquisition: the price paid above the value of the factories, contracts, customers and patents the buyer can list. It stands for whatever the buyer believed would make the combination worth more than its parts. A write-down is the buyer conceding, in its own accounts, that the belief has not held. No cash moves on the day it is taken. The money left years earlier, when the deal closed.
| # | Company | Year | Write-down | Revenue that year |
|---|---|---|---|---|
| 1 | AT&T | 2022 | $24.8B | $120.7B |
| 2 | GE | 2018 | $22.1B | $113.5B |
| 3 | Fidelity National Information Services | 2022 | $17.6B | $9.7B |
| 4 | Baker Hughes | 2020 | $14.8B | $20.7B |
| 5 | Teladoc Health | 2022 | $13.4B | $2.4B |
| 6 | Walgreens Boots Alliance | 2024 | $12.7B | $147.7B |
| 7 | Lumen Technologies | 2023 | $10.7B | $14.6B |
| 8 | AT&T | 2020 | $10.5B | $143.1B |
| 9 | Berkshire Hathaway | 2020 | $10.0B | $245.6B |
| 10 | Warner Bros Discovery | 2024 | $9.1B | $39.3B |
| 11 | SLB | 2019 | $8.8B | $32.9B |
| 12 | Comcast / NBCUniversal | 2022 | $8.1B | $121.4B |
| 13 | Marathon Petroleum | 2020 | $7.4B | $69.8B |
| 14 | Kraft-Heinz | 2018 | $7.0B | $26.3B |
| 15 | DXC Technology | 2019 | $6.8B | $19.6B |
| 16 | Procter & Gamble | 2019 | $6.8B | $67.7B |
| 17 | Kraft-Heinz | 2025 | $6.7B | $24.9B |
| 18 | Lumen Technologies | 2019 | $6.5B | $21.5B |
| 19 | CVS Health | 2018 | $6.1B | $194.6B |
| 20 | Paramount Global | 2024 | $6.0B | $29.2B |
| 21 | Verizon | 2023 | $5.8B | $134.0B |
| 22 | CVS Health | 2025 | $5.7B | $402.1B |
| 23 | Frontier Communications Parent | 2019 | $5.7B | $8.1B |
| 24 | Verizon | 2018 | $4.6B | $130.9B |
| 25 | Corteva | 2018 | $4.5B | $14.3B |
| 26 | Illumina | 2022 | $3.9B | $4.6B |
| 27 | Newell Brands | 2018 | $3.9B | $10.2B |
| 28 | Keenova Therapeutics | 2018 | $3.7B | $3.2B |
| 29 | Molson Coors Beverage | 2025 | $3.6B | $13.0B |
| 30 | Allergan | 2019 | $3.6B | $16.1B |
| 31 | Take Two Interactive Software | 2024 | $3.5B | $5.6B |
| 32 | NOV | 2019 | $3.5B | $8.5B |
| 33 | McDermott International | 2019 | $3.5B | $8.4B |
| 34 | Coty | 2019 | $3.3B | $6.3B |
| 35 | Lumen Technologies | 2022 | $3.3B | $17.5B |
| 36 | RTX (Raytheon) | 2020 | $3.2B | $56.6B |
| 37 | Alight, Inc. / Delaware | 2025 | $3.1B | $2.3B |
| 38 | Sunrun | 2024 | $3.1B | $2.0B |
| 39 | TechnipFMC | 2020 | $3.1B | $6.5B |
| 40 | Macy's | 2020 | $3.1B | $17.3B |
| 41 | Disney | 2020 | $3.1B | $65.4B |
| 42 | Intel | 2024 | $3.0B | $53.1B |
| 43 | Viatris | 2025 | $2.9B | $14.3B |
| 44 | Allergan | 2018 | $2.8B | $15.8B |
| 45 | Sirius XM | 2024 | $2.8B | $8.7B |
| 46 | Energy Transfer | 2020 | $2.8B | $39.0B |
| 47 | Energy Transfer Operating | 2020 | $2.8B | $39.0B |
| 48 | Baxter International | 2022 | $2.8B | $10.1B |
| 49 | Old QVC Group | 2022 | $2.8B | $12.1B |
| 50 | Frontier Communications Parent | 2017 | $2.7B | $9.1B |
Write-downs follow the market, not the deal
In 2020, 282 companies wrote down $138.2 billion of goodwill. In 2021, 81 companies wrote down $8.9 billion. In 2022, 192 companies, $125.9 billion. Deals do not go bad in waves that neat. The tests that catch them do.
The figures by year
| Year | Written down | Companies |
|---|---|---|
| 2016 | $30.0B | 176 |
| 2017 | $39.3B | 176 |
| 2018 | $97.4B | 184 |
| 2019 | $92.9B | 195 |
| 2020 | $138.2B | 282 |
| 2021 | $8.9B | 81 |
| 2022 | $125.9B | 192 |
| 2023 | $68.0B | 193 |
| 2024 | $90.6B | 176 |
| 2025 | $82.9B | 181 |
Each year a company must check that every business it bought is still worth what its books say. The value it puts on a business is today’s price for that business’s future earnings, and that price falls when share prices fall or interest rates rise, whatever the business itself is doing. AT&T said as much about the largest write-down on the list:
“The increase in 2022 was primarily due to $24,812 of noncash goodwill impairments associated with our Business Wireline, Consumer Wireline and Mexico reporting units and were driven by higher interest rates consistent with the macroeconomic environment” AT&T annual report, 2022
The second-largest of 2022 was at FIS, the payments company:
“Pursuant to our annual goodwill impairment test that we began conducting in November 2022 with a quantitative analysis as of October 1, 2022, as supplemented by a further analysis measured as of December 31, 2022, we recorded a total goodwill impairment charge of $17.6 billion in the fourth quarter of 2022 for the Merchant reporting unit.” FIS annual report, 2022
FIS wrote down $17.6 billion, 1.8 times its revenue for the year. A deal that cost too much does not become cheaper in a good year. It passes a test it will fail in a bad one.
The confession comes years after the purchase
Berkshire Hathaway wrote down $10 billion of goodwill in 2020. Its annual report named the deal:
“Approximately $9.8 billion of the charges in 2020 were attributable to impairments of goodwill and identifiable intangible assets recorded in connection with Berkshire’s acquisition of Precision Castparts in 2016.” Berkshire Hathaway annual report, 2020
Four years from purchase to write-down. Teladoc took two. Its annual report for 2022 records the charges quarter by quarter:
“As a result of these assessments, we did not identify an impairment to our definite-lived intangible assets or other long-lived assets, but we recorded a $6.6 billion non-deductible goodwill impairment charge (or $40.88 per basic and diluted share) in the quarter ended March 31, 2022 and an additional $3.0 billion non-deductible goodwill impairment charge (or $18.77 per basic and diluted share) in the quarter ended June 30, 2022.” Teladoc annual report, 2022
The full year’s write-down, $13.4 billion, was more than the $12.9 billion of goodwill the Livongo deal had added:
“For example, the Livongo acquisition resulted in the recognition of approximately $12.9 billion of goodwill, $1.1 billion of Client relationship intangibles and $550 million of other intangibles.” Teladoc annual report, 2020
Walgreens wrote down $12.7 billion of goodwill in fiscal 2024, and named the deal behind most of it:
“The increase was primarily driven by a $12.4 billion non-cash impairment charge related to VillageMD goodwill and planned clinic closures, and a $332 million non-cash goodwill impairment charge related to CareCentrix.” Walgreens annual report, 2024
In each case the decision that cost the money was made when the deal was signed. The write-down only dated the moment the company stopped defending it.
Some companies write down goodwill year after year
Kraft Heinz wrote down $1 billion or more of goodwill in five different years: 2018 ($7 billion), 2019 ($1.2 billion), 2020 ($2.3 billion), 2024 ($1.6 billion) and 2025 ($6.7 billion), $18.9 billion in all. Lumen Technologies did it five times, $25.8 billion in all. The largest of Kraft Heinz’s came in 2018:
“As a result of our interim impairment test, we recognized goodwill impairment losses of $6.9 billion and indefinite-lived intangible asset impairment losses of $8.6 billion in the fourth quarter of 2018.” Kraft Heinz annual report, 2018
In 2025 the company announced it would split in two. Then it decided to wait:
“On September 2, 2025, we announced our intention to separate our company into two independent publicly traded companies through a tax-free spin-off (the “Separation”).” Kraft Heinz annual report, 2025
“On February 11, 2026, we announced that the Kraft Heinz Board of Directors (the “Board”) has decided to pause work related to the Separation.” Kraft Heinz annual report, 2025
A company that keeps taking write-downs is marking down, a slice at a time, values it set when it bought. Each bad year takes another slice.
Telephone companies wrote off more than any other industry
Six telephone companies took 14 write-downs of $1 billion or more between them, $86.6 billion in all, more than twice the next industry on the list. AT&T’s largest one, quoted above, names the businesses: its Business Wireline and Consumer Wireline units, written down as higher interest rates lowered their value. Lumen, Frontier, Windstream, Sprint and Verizon account for the rest.
The oilfield equipment makers show the timing most plainly. Baker Hughes, NOV, TechnipFMC and Weatherford wrote off $27.9 billion, every dollar of it between 2018 and 2020. Baker Hughes said what triggered its own:
“During the first quarter of 2020, the Company’s market capitalization declined significantly driven by current macroeconomic and geopolitical conditions including the decrease in demand caused by the COVID-19 pandemic and collapse of oil prices driven by both surplus production and supply.” Baker Hughes annual report, 2020
The two big drugstore chains, CVS Health and Walgreens, wrote off $26.3 billion between them, Walgreens’ VillageMD charge among it. Concentration runs through the whole list: the 163 write-downs of $1 billion or more account for 66% of all the goodwill large US companies wrote off in those years. A small number of very large write-downs make up most of the losses.
13 write-downs were larger than the company’s revenue that year
Teladoc’s was 5.6 times its revenue; FIS’s, 1.8 times. The others: Keenova Therapeutics in 2018, Alight, Inc. / Delaware in 2025, Sunrun in 2024, Mobileye Global in 2024, Mobileye Global in 2025, AMC Entertainment Holdings in 2020, Bakkt in 2022, Pacwest Bancorp in 2020, Claritev in 2024, P3 Health Partners in 2022 and Norwegian Cruise Line Holdings in 2020. When the premium on a deal is larger than a year of sales, the buyer was paying for growth that had not happened yet, and a write-down that size says the growth is not coming on the schedule the price assumed.
Judge a deal on your own clock, not the auditor’s
A write-down is a lagging signal timed by the market. It arrived for Berkshire four years after the purchase and for Teladoc two, and it arrives in a crowd when rates rise or prices fall. A board that waits for one to judge an acquisition will judge late and in bad company.
Set the test before you sign: what the business you are buying must earn, by when, and what you will do if it does not. Write down the price you would walk away at, and the interest rate the price assumes. Then the day the auditor’s test fails will hold no news for you, only a number you already expected. What usually happens after a billion-dollar deal is in our base rate on acquisitions.
All 163, by company
Show every write-down of $1 billion or more
| Company | Year | Write-down | Revenue that year |
|---|---|---|---|
| Advantage Solutions | 2022 | $1.4B | $3.6B |
| Alight, Inc. / Delaware | 2025 | $3.1B | $2.3B |
| Allergan | 2018 | $2.8B | $15.8B |
| Allergan | 2019 | $3.6B | $16.1B |
| Altria Group | 2025 | $1.2B | $23.3B |
| AMC Entertainment Holdings | 2020 | $2.3B | $1.2B |
| AT&T | 2020 | $10.5B | $143.1B |
| AT&T | 2022 | $24.8B | $120.7B |
| Avaya Holdings | 2022 | $1.5B | $2.5B |
| Baker Hughes | 2020 | $14.8B | $20.7B |
| Bakkt | 2022 | $1.5B | $56.22M |
| Banc of California | 2023 | $1.4B | $1.5B |
| Baxter International | 2022 | $2.8B | $10.1B |
| Berkshire Hathaway | 2020 | $10.0B | $245.6B |
| Booking | 2020 | $1.1B | $6.8B |
| Callaway Golf | 2024 | $1.4B | $2.1B |
| Cardinal Health | 2018 | $1.4B | $136.8B |
| Cardinal Health | 2022 | $2.1B | $181.3B |
| Cardinal Health | 2023 | $1.2B | $205.0B |
| Carnival | 2020 | $2.1B | $5.6B |
| Celanese | 2024 | $1.5B | $10.3B |
| Celanese | 2025 | $1.1B | $9.5B |
| Claritev | 2024 | $1.4B | $930.62M |
| Comcast / NBCUniversal | 2022 | $8.1B | $121.4B |
| Community Health Systems | 2016 | $1.4B | $18.4B |
| Community Health Systems | 2017 | $1.4B | $15.4B |
| Conagra Brands | 2025 | $2.4B | $11.3B |
| Concentrix | 2025 | $1.5B | $9.8B |
| Conduent | 2019 | $2.0B | $4.5B |
| Constellation Brands | 2024 | $2.7B | $11.0B |
| Corteva | 2018 | $4.5B | $14.3B |
| Coty | 2019 | $3.3B | $6.3B |
| CVS Health | 2018 | $6.1B | $194.6B |
| CVS Health | 2025 | $5.7B | $402.1B |
| Dentsply Sirona | 2017 | $1.7B | $4.0B |
| Dentsply Sirona | 2018 | $1.1B | $4.0B |
| Dentsply Sirona | 2022 | $1.2B | $3.9B |
| Disney | 2020 | $3.1B | $65.4B |
| Disney | 2024 | $2.6B | $91.4B |
| Dollar Tree | 2018 | $2.7B | $22.8B |
| Dollar Tree | 2023 | $1.1B | $16.8B |
| Dow | 2019 | $1.0B | $43.0B |
| DOW Chemical | 2017 | $1.5B | $55.5B |
| DuPont | 2020 | $1.9B | $14.3B |
| DXC Technology | 2019 | $6.8B | $19.6B |
| Elanco Animal Health | 2023 | $1.0B | $4.4B |
| Endo International | 2016 | $2.7B | $4.0B |
| Endo International | 2022 | $1.8B | $2.3B |
| Energy Transfer | 2020 | $2.8B | $39.0B |
| Energy Transfer Operating | 2020 | $2.8B | $39.0B |
| EnLink Midstream | 2019 | $1.1B | $6.1B |
| Enovis | 2025 | $1.0B | $2.2B |
| Etsy | 2022 | $1.0B | $2.6B |
| Fidelity National Information Services | 2022 | $17.6B | $9.7B |
| FMC | 2025 | $1.4B | $3.5B |
| Forward Air | 2024 | $1.0B | $2.5B |
| Frontier Communications Parent | 2017 | $2.7B | $9.1B |
| Frontier Communications Parent | 2019 | $5.7B | $8.1B |
| GE | 2017 | $2.5B | $111.0B |
| GE | 2018 | $22.1B | $113.5B |
| GE | 2019 | $1.5B | $90.2B |
| General Mills | 2025 | $1.5B | $18.4B |
| Hasbro | 2023 | $1.2B | $5.7B |
| Hasbro | 2025 | $1.0B | $5.4B |
| Hewlett Packard Enterprise | 2025 | $1.6B | $34.3B |
| iHeartMedia | 2020 | $1.2B | $2.9B |
| Illumina | 2022 | $3.9B | $4.6B |
| Illumina | 2024 | $1.5B | $4.4B |
| Intel | 2024 | $3.0B | $53.1B |
| International Flavors & Fragrances | 2022 | $2.3B | $12.4B |
| International Flavors & Fragrances | 2023 | $2.6B | $11.5B |
| International Flavors & Fragrances | 2025 | $1.2B | $10.9B |
| International Paper | 2025 | $2.5B | $23.6B |
| J M Smucker | 2024 | $1.7B | $8.7B |
| Keenova Therapeutics | 2018 | $3.7B | $3.2B |
| Kinder Morgan | 2020 | $1.6B | $11.7B |
| Kraft-Heinz | 2018 | $7.0B | $26.3B |
| Kraft-Heinz | 2019 | $1.2B | $25.0B |
| Kraft-Heinz | 2020 | $2.3B | $26.2B |
| Kraft-Heinz | 2024 | $1.6B | $25.8B |
| Kraft-Heinz | 2025 | $6.7B | $24.9B |
| Liberty Expedia Holdings | 2017 | $2.2B | $10.3B |
| Liberty TripAdvisor Holdings | 2017 | $1.3B | $1.6B |
| Lumen Technologies | 2018 | $2.7B | $22.6B |
| Lumen Technologies | 2019 | $6.5B | $21.5B |
| Lumen Technologies | 2020 | $2.6B | $20.7B |
| Lumen Technologies | 2022 | $3.3B | $17.5B |
| Lumen Technologies | 2023 | $10.7B | $14.6B |
| Macy's | 2020 | $3.1B | $17.3B |
| Marathon Petroleum | 2019 | $1.2B | $111.1B |
| Marathon Petroleum | 2020 | $7.4B | $69.8B |
| McDermott International | 2018 | $2.2B | $6.7B |
| McDermott International | 2019 | $3.5B | $8.4B |
| McKesson | 2017 | $1.7B | $208.4B |
| McKesson | 2018 | $1.8B | $214.3B |
| MKS | 2023 | $1.7B | $3.6B |
| Mobileye Global | 2024 | $2.7B | $1.7B |
| Mobileye Global | 2025 | $2.7B | $1.9B |
| Molson Coors Beverage | 2020 | $1.5B | $11.7B |
| Molson Coors Beverage | 2025 | $3.6B | $13.0B |
| MPLX | 2019 | $1.2B | $9.0B |
| MPLX | 2020 | $1.8B | $7.6B |
| MUFG Americas Holdings | 2019 | $1.6B | $5.8B |
| Newell Brands | 2018 | $3.9B | $10.2B |
| Newmont | 2023 | $1.8B | $11.8B |
| News | 2020 | $1.1B | $9.0B |
| Nielsen Holdings | 2018 | $1.4B | $6.5B |
| Nielsen Holdings | 2019 | $1.0B | $3.4B |
| Noble Energy | 2018 | $1.3B | $5.0B |
| Norwegian Cruise Line Holdings | 2020 | $1.3B | $1.3B |
| NOV | 2019 | $3.5B | $8.5B |
| NOV | 2020 | $1.3B | $6.1B |
| Old QVC Group | 2022 | $2.8B | $12.1B |
| Old QVC Group | 2025 | $1.5B | $9.2B |
| Owens Corning | 2025 | $1.1B | $10.1B |
| P3 Health Partners | 2022 | $1.3B | $1.0B |
| Pacwest Bancorp | 2020 | $1.5B | $1.2B |
| Paramount Global | 2024 | $6.0B | $29.2B |
| Pediatrix Medical Group | 2019 | $1.4B | $1.8B |
| Perrigo | 2016 | $1.1B | $5.3B |
| Perrigo | 2025 | $1.3B | $4.3B |
| Petco Health & Wellness | 2023 | $1.2B | $6.3B |
| Phillips 66 | 2020 | $1.8B | $64.1B |
| Plains All American Pipeline | 2020 | $2.5B | $23.3B |
| Plains GP Holdings | 2020 | $2.5B | $23.3B |
| Procter & Gamble | 2019 | $6.8B | $67.7B |
| Prudential Financial | 2021 | $1.1B | $71.2B |
| QuidelOrtho | 2024 | $1.8B | $2.8B |
| QVC Group | 2022 | $2.4B | $9.9B |
| QVC Group | 2025 | $1.5B | $8.3B |
| Ralliant | 2025 | $1.4B | $2.1B |
| Range Resources | 2018 | $1.6B | $3.3B |
| RTX (Raytheon) | 2020 | $3.2B | $56.6B |
| Sandisk | 2024 | $1.8B | $7.4B |
| Sinclair Broadcast Group | 2020 | $2.6B | $5.9B |
| Sirius XM | 2024 | $2.8B | $8.7B |
| Six Flags Entertainment | 2025 | $1.3B | $3.1B |
| SLB | 2019 | $8.8B | $32.9B |
| Sprint | 2018 | $2.0B | $33.6B |
| Staples | 2016 | $1.4B | – |
| Starz Entertainment | 2022 | $1.3B | $1.4B |
| Sunrun | 2023 | $1.2B | $2.3B |
| Sunrun | 2024 | $3.1B | $2.0B |
| Take Two Interactive Software | 2023 | $2.3B | $5.3B |
| Take Two Interactive Software | 2024 | $3.5B | $5.6B |
| TechnipFMC | 2018 | $1.4B | $12.6B |
| TechnipFMC | 2019 | $2.0B | $7.0B |
| TechnipFMC | 2020 | $3.1B | $6.5B |
| Teladoc Health | 2022 | $13.4B | $2.4B |
| Verizon | 2018 | $4.6B | $130.9B |
| Verizon | 2023 | $5.8B | $134.0B |
| Viatris | 2025 | $2.9B | $14.3B |
| Vistance Networks | 2022 | $1.1B | $5.8B |
| Walgreens Boots Alliance | 2020 | $1.7B | $122.0B |
| Walgreens Boots Alliance | 2024 | $12.7B | $147.7B |
| Warner Bros Discovery | 2017 | $1.3B | $6.9B |
| Warner Bros Discovery | 2024 | $9.1B | $39.3B |
| Weatherford International | 2018 | $1.9B | $5.7B |
| WestRock | 2020 | $1.3B | $17.6B |
| WestRock | 2023 | $1.9B | $20.3B |
| Windstream Holdings | 2017 | $1.8B | $5.9B |
| Windstream Holdings | 2019 | $2.7B | $5.1B |
| Xerox Holdings | 2024 | $1.1B | $6.2B |
Asked about goodwill write-downs
What is a goodwill write-down?
When a company buys another for more than the value of its identifiable assets, the difference is recorded as goodwill. Each year the company tests whether the business it bought is still worth what is on its books. When it is not, the company writes the goodwill down and reports the difference as a loss: an admission that the acquisition is worth less than it paid.
Does a goodwill write-down cost the company cash?
No. The cash left when the deal was paid for. The write-down is an accounting charge that lowers reported profit and the value on the balance sheet; AT&T and Walgreens both describe theirs as noncash. What it signals is that money already spent will not come back as planned.
What is the biggest goodwill write-down?
Among large US companies since 2016, AT&T's $24.8 billion in 2022, then GE's $22.1 billion in 2018, Fidelity National Information Services's $17.6 billion in 2022 and Baker Hughes's $14.8 billion in 2020.
Which year had the most goodwill write-downs?
2020, when 282 companies wrote off $138.2 billion. The fewest came in 2021: 81 companies and $8.9 billion. In 2022 the total was back to $125.9 billion.
Why do companies write down goodwill?
Because the business they bought is now worth less than its value on their books. That can be because the business has done worse than planned, or because the value of every business has fallen: higher interest rates and lower share prices both lower the value a company can put on a unit's future earnings. AT&T said its 2022 write-downs were driven by higher interest rates.
How many times has Kraft Heinz written down goodwill?
It wrote down $1 billion or more of goodwill in five years since 2016: 2018 ($7 billion), 2019 ($1.2 billion), 2020 ($2.3 billion), 2024 ($1.6 billion) and 2025 ($6.7 billion), $18.9 billion in all.
You told the market what the deal would deliver; who is on the hook, and by when? The Integration pack sets out who answers for what a deal promised, and by when.
Stratrix analysis of the annual reports of large US companies (at least $1 billion of revenue in a year since 2016) filed with the SEC to November 15, 2026. A write-down is the goodwill impairment a company reports for a fiscal year; yearly totals include write-downs of every size. Each write-down is checked against the goodwill the company reported in the fifteen months before. Companies that report under foreign rules, and subsidiaries that repeat a parent’s figures, are not included. Years are calendar years, with each fiscal year placed in the year it mostly covers.
For information and strategic analysis only, not investment advice. Stratrix does not recommend buying, selling or holding any security.
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- Change readiness checkFramework: Kotter's 8-Step Change Model
- Five Forces scorerFramework: Porter's Five Forces
- SMART goal builderFramework: SMART Goals
- SWOT builderFramework: SWOT Analysis
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