Stratrix
On the Record · Zeta Global Holdings

Zeta Global Holdings acquisitions, on the record

The businesses Zeta Global Holdings bought and sold, as its annual reports describe them, with the cash it reported paying for acquisitions each year and every deal filing since 2016.

Deals its annual reports describe

BusinessDealWhenValue
business and asset acquisitions (not individually named)
Word for word“During the year ended December 31, 2023, we used $54.2 million of cash in investing activities, primarily consisting of capital expenditures of $20.5 million (including a $16.2 million investment in data and partnership agreements), website and software development costs of $15.5 million and business and asset acquisitions and other investments of $18.2 million (net of cash acquired).” 10-K for 2023
acquisitionDuring the year ended December 31, 2023$18.2 million (net of cash acquired)
LiveIntent, Inc.
Word for word“These expenses were primarily driven by expenses incurred in connection with our LiveIntent acquisition, which was closed on October 21, 2024.” 10-K for 2024
acquisitionclosed on October 21, 2024—
Marigold’s Enterprise Business
Word for word“This increase was primarily driven by expenses incurred in connection with our acquisition of Marigold’s Enterprise Business, which was closed on November 24, 2025.” 10-K for 2025
acquisitionNovember 24, 2025—
As filedReported in the company's financial data (XBRL), each linked to its filing
Fiscal year endedCash paid for acquisitions (net of cash acquired)
2019-12-31$39 million
2021-12-31$20.1 million
2022-12-31$9.2 million
2023-12-31$18.2 million
2024-12-31$55.8 million
2025-12-31$90.3 million

Deal filings since 2016

Read from Zeta Global Holdings’s annual reports (10-K for 2025, 10-K for 2024, 10-K for 2023) and the financial data it files with the SEC, as of 2026-02-25. Every quotation is word for word from the filing linked beside it; how these pages are built and checked. The full record is in its company data sheet.