Company profile
- Industry
- Document technology and services
- Founded
- 1906
- Headquarters
- Norwalk, United States
- Ownership
- Publicly traded
Profiles are auto-generated and infrequently updated.
Decisions on record
3 verified Decision Records on Xerox, and the casebook each one belongs to.
| Fork date | Decision type | The story | Casebook |
|---|---|---|---|
| 1981 | Cannibalization Choice | Read the story → | Cannibalization Choice Casebook → |
| 1997 | The Fall | Read the story → | The Fall Casebook → |
| 2002 | Crisis Response | Read the story → | Crisis Response Casebook → |
Run one of these yourself
The decisions Xerox faced, as kits you can run.
Each pack takes one of these decisions and gives you the framework, a deck for the room, a model that resolves to one number, and the sourced cases behind it. $499, one-time.
Decision ForksThe CannibalizationShould you launch the thing that takes revenue from your best business?See the pack →Crisis & ReinventionThe Crisis ResponseWhat is one more quarter of not acting worth?See the pack →Decision ForksThe ResidualHow much of your decline can the agreed explanation actually account for?See the pack →
The analyses
The Cannibalization Choice · Growth & Portfolio
Xerox Built the Future at PARC. Then It Sold the Future to Its Past.
The myth is that Xerox ignored what PARC invented. It didn't - it shipped the laser printer, pushed Ethernet, and sold the Star in 1981. The failure was a $100,000 price tag and a 3,000-mile gap between the lab and the cash cow.
8 min
Crisis Response · Crisis & Reinvention
Xerox Settled Its SEC Fraud Case for $3 Billion — Then Restated $6.4 Billion
In April 2002 Xerox settled SEC fraud charges built on a $3 billion revenue problem. In June it disclosed the real number was $6.4 billion — more than twice as large. It settled before it knew how bad the books were, and that sequence is why it survived when Enron and WorldCom didn't.
7 min
The Fall · Crisis & Reinvention
Xerox Shipped a GUI Computer in 1981 — and Pulled $3 Billion Forward to Mask a Dying Franchise
The legend says Xerox invented the PC and let Apple walk off with it. The records say otherwise: Xerox shipped a GUI computer in 1981, then accelerated $3 billion of copier revenue to disguise a franchise that was already dying.
8 min