Company profile
- Industry
- Document technology and services
- Founded
- 1906
- Headquarters
- Norwalk, United States
- Ownership
- Publicly traded
Profiles are auto-generated and infrequently updated.
The analyses
The Cannibalization Choice · Decision Forks
Xerox Built the Future at PARC. Then It Sold the Future to Its Past.
The myth is that Xerox ignored what PARC invented. It didn't - it shipped the laser printer, pushed Ethernet, and sold the Star in 1981. The failure was a $100,000 price tag and a 3,000-mile gap between the lab and the cash cow.
8 min
The Fall · Decision Forks
Xerox Shipped a GUI Computer in 1981 — and Pulled $3 Billion Forward to Mask a Dying Franchise
The legend says Xerox invented the PC and let Apple walk off with it. The records say otherwise: Xerox shipped a GUI computer in 1981, then accelerated $3 billion of copier revenue to disguise a franchise that was already dying.
8 min