On the Record · Williams Sonoma
Williams Sonoma acquisitions, on the record
The businesses Williams Sonoma bought and sold, as its annual reports describe them, with the cash it reported paying for acquisitions each year and every deal filing since 2016.
Deals its annual reports describe
| Business | Deal | When | Value |
|---|---|---|---|
Pottery BarnWord for word“Established in 1949 and acquired by Williams-Sonoma, Inc. in 1986, Pottery Barn is a premier omni-channel home furnishings retailer.” 10-K for 2024 | acquisition | 1986 | — |
RejuvenationWord for word“Rejuvenation, founded in 1977 with a passion for timeless design and quality craftsmanship, was acquired by Williams-Sonoma, Inc. in 2011.” 10-K for 2024 | acquisition | 2011 | — |
Outward, Inc.Word for word“In 2017, we acquired Outward, Inc., a 3-D imaging and augmented reality platform for the home furnishings and décor industry.” 10-K for 2024 | acquisition | 2017 | — |
Dormify (intellectual property)Word for word“For example, in 2025, we acquired the intellectual property of Dormify and are in the process of launching it as a new brand.” 10-K for 2026 | acquisition | 2025 | — |
| Fiscal year ended | Cash paid for acquisitions (net of cash acquired) |
|---|---|
| 2018-01-28 | $80.5 million |
| 2019-02-03 | $0 |
Deal filings since 2016
- 2025-06-27 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2021-10-05 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2021-08-25 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2020-08-26 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2020-05-15 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2019-08-29 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2018-08-30 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2018-01-12 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2017-08-31 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2016-09-01 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
Read from Williams Sonoma’s annual reports (10-K for 2026, 10-K for 2025, 10-K for 2024) and the financial data it files with the SEC, as of 2026-03-26. Every quotation is word for word from the filing linked beside it; how these pages are built and checked. The full record is in its company data sheet.