On the Record · Whirlpool
Whirlpool competitors, on the record
The companies Whirlpool itself names as competitors in its annual reports, 2023 to 2025, each with the sentence it appears in and the filing it came from.
Who Whirlpool names
| Company | Named in |
|---|---|
| Breville | 2025 |
| BSH (Bosch) | 2025 |
| Cuisinart | 2025 |
| DeLonghi | 2025 |
| Electrolux | 2025 |
| Groupe SEB | 2025 |
| Haier | 2025 |
| Hisense | 2025 |
| LG | 2025 |
| Mabe | 2025 |
| Midea | 2025 |
| Ninja | 2025 |
| Panasonic | 2025 |
| Samsung | 2025 |
In its own words
Breville, Cuisinart, DeLonghi, Groupe SEB, Ninja
Word for word“Competitors in the small domestic appliance industry include Breville, DeLonghi, Ninja, Groupe SEB, and Cuisinart, among others.” 10-K for 2025
BSH (Bosch), Electrolux, Haier, Hisense, LG, Mabe, Midea, Panasonic, Samsung
Word for word“Competition in the major home appliance industry is intense, including competitors such as BSH (Bosch), Electrolux, Haier, Hisense, LG, Mabe, Midea, Panasonic and Samsung, many of which are increasingly expanding beyond their existing manufacturing footprint.” 10-K for 2025
Read from Whirlpool’s annual reports (10-K for 2025, 10-K for 2024, 10-K for 2023) and the financial data it files with the SEC, as of 2026-02-11. Every quotation is word for word from the filing linked beside it; how these pages are built and checked. The full record is in its company data sheet.