On the Record · Weibo
Weibo competitors, on the record
The companies Weibo itself names as competitors in its annual reports, 2023 to 2025, each with the sentence it appears in and the filing it came from.
Who Weibo names
| Company | Named in |
|---|---|
| Autohome | 2025 |
| Baidu | 2025 |
| Bilibili | 2025 |
| Bytedance | 2025 |
| Douyin/TikTok | 2025 |
| iQiyi | 2025 |
| Kuaishou | 2025 |
| Tencent | 2025 |
| Weixin/WeChat | 2025 |
| Xiaohongshu | 2025 |
In its own words
Autohome
Word for word“We also compete with internet companies that offer digital media tailored to specific vertical, such as Autohome, as well as other internet companies that offer online-to-offline service, purchase solutions and other performance-based advertising services.” 20-F for 2025
Baidu, Bilibili, iQiyi, Kuaishou, Xiaohongshu
Word for word“We compete against online and mobile businesses that offer such services, mainly including Tencent, Bytedance, Kuaishou, Baidu, Xiaohongshu (also known as RedNote), Bilibili and iQiyi.” 20-F for 2025
Bytedance, Tencent
Word for word“Major Chinese internet companies, such as Tencent and Bytedance, compete directly with us for user traffic and user engagement, content, talent and marketing resources.” 20-F for 2025
Douyin/TikTok, Weixin/WeChat
Word for word“These services include (i) messengers and other social apps and sites, such as Weixin/WeChat; (ii) multimedia apps (such as photo, video and live streaming apps), such as Douyin/TikTok, Kuaishou, Bilibili, Xiaohongshu (also known as RedNote), iQiyi, Tencent Video and Youku; and (iii) news apps and sites operated by other major internet companies, such as Tencent and Bytedance.” 20-F for 2025
Read from Weibo’s annual reports (20-F for 2025, 20-F for 2024, 20-F for 2023) and the financial data it files with the SEC, as of 2026-04-23. Every quotation is word for word from the filing linked beside it; how these pages are built and checked. The full record is in its company data sheet.