Voya Financial competitors, on the record

Who Voya Financial names

In its own words

1. Ameriprise, Franklin Templeton, Invesco, Janus Henderson, Principal Global Investors, Prudential, T. Rowe Price, Virtus Investment Partners

   Word for word“Our principal competitors include insurance-owned asset managers such as Principal Global Investors (Principal Financial Group), Prudential and Ameriprise and bank-owned asset managers such as "pure-play" asset managers including Invesco, T. Rowe Price, Franklin Templeton, Janus Henderson and Virtus Investment Partners.” 10-K for 2025

2. Commonwealth, Kestra, LPL, SagePoint Financial, Securities America, Waddell & Reed

   Word for word“Primary competitors to our Wealth Management business include LPL, SagePoint Financial, Kestra, Waddell & Reed, Securities America and Commonwealth.” 10-K for 2025

3. Empower

   Word for word“Small Corporate Primary competitors are mutual fund companies and insurance-based providers with third-party administration and relationships Empower Fidelity K-12 Education Primary competitors are insurance-based providers that focus on school districts across the nation Equitable Corebridge Higher Education Competitors are 403(b) plan providers, asset managers and some insurance-based providers TIAA Fidelity Healthcare & Other Non-Profits Competition varies across 403(b) plan providers, asset managers and some insurance-based providers Fidelity TIAA Government Competitors are primarily insurance-based providers, but also include asset managers and 457 providers Empower Nationwide Mid-Large Corporate Recordkeeping Competitors are primarily asset managers and business consulting services firms, but also include payroll firms and insurance-based providers Fidelity Empower Stable Value Competitors are primarily select insurance companies who are also dedicated to the Stable value market, but also include certain banking institutions Prudential MetLife Wealth Management Products and Services Our Wealth Management business offers a variety of investments and protection products, along with advice and guidance delivered to individuals through field-based advisory representatives and home office phone-based representatives.” 10-K for 2025

Read from Voya Financial’s annual reports (10-K for 2025, 10-K for 2024, 10-K for 2023) and the financial data it files with the SEC, as of 2026-02-20. Every quotation is word for word from the filing linked beside it; how these pages are built and checked. The full record is in its company data sheet.