On the Record · Victoria's Secret
Victoria's Secret acquisitions, on the record
The businesses Victoria's Secret bought and sold, as its annual reports describe them, with the cash it reported paying for acquisitions each year and every deal filing since 2016.
Deals its annual reports describe
| Business | Deal | When | Value |
|---|---|---|---|
AdoreMe, Inc. ("Adore Me")Word for word“On December 30, 2022, the Company completed its acquisition of Adore Me, a digitally-native intimates brand.” 10-K for 2024 | acquisition | On December 30, 2022 | — |
Adore MeWord for word“The total consideration when applying the acquisition method of accounting was initially $ 537 million, net of $ 22 million of cash acquired.” 10-K for 2024 | acquisition | — | The total consideration when applying the acquisition method of accounting was initially $ 537 million, net of $ 22 million of cash acquired. |
AdoreMe, Inc.Word for word“2.2 Agreement and Plan of Merger, dated as of November 1, 2022, by and among Victoria’s Secret & Co., Fashion Holding Group, Inc., AdoreMe, Inc. and Fortis Advisors LLC (incorporated by reference to Exhibit 2.1 to the Company's Form 8-K filed on November 1, 2022).” 10-K for 2026 | merger | November 1, 2022 | — |
| Fiscal year ended | Cash paid for acquisitions (net of cash acquired) |
|---|---|
| 2021-01-30 | $0 |
| 2022-01-29 | $0 |
| 2023-01-28 | $369 million |
| 2024-02-03 | −$1 million |
| 2025-02-01 | $0 |
| 2026-01-31 | $0 |
Deal filings since 2016
- 2025-05-22 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2025-05-20 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2023-01-03 Form 8-K, Item 2.01: Completion of Acquisition or Disposition of Assets
- 2022-11-01 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2021-08-10 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2021-08-03 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2021-08-03 Form 8-K, Item 2.01: Completion of Acquisition or Disposition of Assets
Read from Victoria's Secret’s annual reports (10-K for 2026, 10-K for 2025, 10-K for 2024) and the financial data it files with the SEC, as of 2026-03-20. Every quotation is word for word from the filing linked beside it; how these pages are built and checked. The full record is in its company data sheet.