Stratrix
On the Record · Upstart Holdings

Upstart Holdings acquisitions, on the record

The businesses Upstart Holdings bought and sold, as its annual reports describe them, with the cash it reported paying for acquisitions each year and every deal filing since 2016.

Deals its annual reports describe

BusinessDealWhenValue
Prodigy Software, Inc. ("Prodigy")
Word for word“In 2020, we announced our entry into the auto lending market and in April 2021, we acquired Prodigy Software, Inc. (“Prodigy”), a leader in automotive commerce software solutions.” 10-K for 2023
acquisitionApril 2021—
Prodigy, a provider of automotive retail software
Word for word“For example, in 2021, we completed the acquisition of Prodigy, a provider of automotive retail software.” 10-K for 2024
acquisitionin 2021—
As filedReported in the company's financial data (XBRL), each linked to its filing
Fiscal year endedCash paid for acquisitions (net of cash acquired)
2019-12-31$0
2020-12-31$0
2021-12-31$16.8 million
2022-12-31$0
2023-12-31$0

Deal filings since 2016

Read from Upstart Holdings’s annual reports (10-K for 2025, 10-K for 2024, 10-K for 2023) and the financial data it files with the SEC, as of 2026-02-10. Every quotation is word for word from the filing linked beside it; how these pages are built and checked. The full record is in its company data sheet.