Company profile
- Industry
- Software
- Founded
- 2004
- Headquarters
- San Francisco, United States
- Ownership
- Publicly traded
Profiles are auto-generated and infrequently updated.
Decisions on record
2 verified Decision Records on Unity, and the casebook each one belongs to.
| Fork date | Decision type | What Unity chose | Where it stood | The story | Casebook |
|---|---|---|---|---|---|
| 2022 | The Fall | Keep buying ironSource | the ironSource merger was completed November 7, 2022 (2022-11) | Read the story → | The Fall Casebook → |
| 2023 | Moat Anatomy | Per-install runtime fee | Unreal reached 31% of Steam game sales, passing Unity's 26% for the first time since 2018 (2024) | Read the story → | Moat Anatomy Casebook → |
Videos on Unity
Run one of these yourself
The decisions Unity faced, as kits you can run.
Each pack takes one of these decisions and gives you the framework, a deck for the room, a model that resolves to one number, and the sourced cases behind it. $499, one-time.
The analyses
The Moat Anatomy · Moat & Competition
Unity Won the Game Count and Lost the Money. That's Not a Duopoly.
Everyone calls Unity and Unreal a balanced duopoly. By Steam game-release count Unity still leads 51% to 28% — but in 2024 Unreal passed it on revenue, 31% to 26%, for the first time since 2018. One engine has the games; the other has the dollars.
8 min
The Fall · Crisis & Reinvention
Unity Turned Down a 48% Premium to Buy a Falling Knife. On Purpose.
In August 2022 AppLovin offered to buy Unity at a ~48% premium. Unity's board said no — to keep buying ironSource, an ad business that had already fallen from ~$11B to ~$2.3B. The deal wasn't platform strategy. It was capital allocation at the worst possible moment.
8 min