On the Record · trivago
trivago acquisitions, on the record
The businesses trivago bought and sold, as its annual reports describe them, with the cash it reported paying for acquisitions each year and every deal filing since 2016.
Deals its annual reports describe
| Business | Deal | When | Value |
|---|---|---|---|
weekengo GmbHWord for word“Amortization of intangible assets was €0.1 million in both the year ended December 31, 2023 and in the year ended December 31, 2022, as we amortize intangible assets acquired through the weekengo GmbH acquisition.” 20-F for 2023 | acquisition | — | — |
equity ownership of trivago acquired by Insight Venture PartnersWord for word“In 2010, Insight Venture Partners acquired 27.3% of the equity ownership of trivago for €42.5 million.” 20-F for 2023 | acquisition | In 2010 | €42.5 million |
equity ownership of trivago acquired by Expedia GroupWord for word“Expedia Group acquired 63.0% of the equity ownership in trivago in 2013, purchasing all outstanding equity from non-Founders and some outstanding equity from the Founders and subscribing for a certain number of newly issued shares for a total of €477 million.” 20-F for 2023 | acquisition | in 2013 | a total of €477 million |
20,000,000 Class A shares from Peter Vinnemeier, one of our FoundersWord for word“On November 1, 2022, we agreed to purchase from Peter Vinnemeier, one of our Founders, 20,000,000 Class A shares, representing 5.5% of our total common shares outstanding, for an aggregate price of €19.3 million (USD 20.0 million).” 20-F for 2023 | agreed acquisition | — | €19.3 million (USD 20.0 million) |
Holisto LimitedWord for word“On July 30, 2024, we entered into a Share Purchase Agreement with Holisto for a 38.6% ownership interest in Holisto (30.0% on a fully-diluted basis assuming the exercise of the outstanding share options) for an aggregate price of €10.2 million, which includes the direct transaction costs incurred to acquire the investment.” 20-F for 2024 | agreed acquisition | On July 30, 2024 | €10.2 million |
Holisto Ltd. (now trivago DEALS Ltd.)Word for word“We completed the strategic acquisition of Holisto Ltd (renamed to trivago DEALS Ltd) in July 2025.” 20-F for 2025 | acquisition | July 2025 | — |
Read from trivago’s annual reports (20-F for 2025, 20-F for 2024, 20-F for 2023) and the financial data it files with the SEC, as of 2026-02-26. Every quotation is word for word from the filing linked beside it; how these pages are built and checked. The full record is in its company data sheet.