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On the Record · Thryv Holdings

Thryv Holdings acquisitions, on the record

The businesses Thryv Holdings bought and sold, as its annual reports describe them, with the cash it reported paying for acquisitions each year and every deal filing since 2016.

Deals its annual reports describe

BusinessDealWhenValue
Yellow Holdings Limited
Word for word“Our Thryv International Marketing Services segment is comprised of Thryv Australia Pty Ltd, which we acquired on March 1, 2021, and Yellow Holdings Limited ( “Yellow” ), a New Zealand marketing services company, which we acquired on April 3, 2023 for $8.9 million in cash (the “ Yellow Acquisition ”) , subject to certain adjustments .” 10-K for 2023
acquisitionApril 3, 2023$8.9 million in cash
Vivial Media Holdings, Inc.
Word for word“On January, 21, 2022, we acquired Vivial Media Holdings, Inc. (“ Vivial ”), a marketing and advertising company, for $22.8 million in cash, subject to certain adjustments.” 10-K for 2023
acquisition—$22.8 million in cash
Sensis Holding Limited (Thryv Australia)
Word for word“Further, o n March 1, 2021, the Company completed the acquisition of Sensis Holding Limited (“ Thryv Australia ”), a provider of marketing solutions serving SMBs in Australia (the “ Thryv Australia Acquisition ” ) .” 10-K for 2023
acquisitionMarch 1, 2021—
Infusion Software, Inc. d/b/a Keap (Keap)
Word for word“On October 31, 2024, we acquired all of the outstanding capital stock of Keap for $76.9 million in cash (net of $7.6 million of cash acquired) , subject to adjustment.” 10-K for 2024
acquisitionOctober 31, 2024$76.9 million in cash (net of $7.6 million of cash acquired)
Yellow Holdings Limited, a New Zealand marketing services company (Yellow)
Word for word“Our Thryv Marketing Services segment includes Thryv Australia Pty Ltd ( “Thryv Australia” ), and Yellow Holdings Limited ( “Yellow” ), a New Zealand marketing services company, which we acquired on April 3, 2023 for $8.9 million in cash (the “ Yellow Acquisition ”).” 10-K for 2024
acquisitionApril 3, 2023$8.9 million in cash
Vivial Media Holdings, Inc. (Vivial)
Word for word“On January 21, 2022, we acquired Vivial Media Holdings, Inc. (“ Vivial ”), a marketing and advertising company, for $22.8 million in cash, subject to certain adjustments.” 10-K for 2024
acquisitionJanuary 21, 2022$22.8 million in cash, subject to certain adjustments
Infusion Software, Inc. d/b/a Keap
Word for word“On October 31, 2024, we acquired all of the outstanding capital stock of Infusion Software, Inc. d/b/a Keap (“ Keap ”) for $77.0 million in cash (net of $7.6 million of cash acquired) .” 10-K for 2025
acquisitionOn October 31, 2024$77.0 million in cash (net of $7.6 million of cash acquired)
As filedReported in the company's financial data (XBRL), each linked to its filing
Fiscal year endedCash paid for acquisitions (net of cash acquired)Goodwill from acquisitions
2018-12-31$1.3 million—
2019-12-31$147,000$0
2020-12-31$0$0
2021-12-31$175.4 million$64.4 million
2022-12-31$22.8 million—
2023-12-31$8.9 million$5.1 million
2024-12-31$76.9 million$34.4 million
2025-12-31$143,000—

Deal filings since 2016

Read from Thryv Holdings’s annual reports (10-K for 2025, 10-K for 2024, 10-K for 2023) and the financial data it files with the SEC, as of 2026-02-26. Every quotation is word for word from the filing linked beside it; how these pages are built and checked. The full record is in its company data sheet.