On the Record · Thryv Holdings
Thryv Holdings acquisitions, on the record
The businesses Thryv Holdings bought and sold, as its annual reports describe them, with the cash it reported paying for acquisitions each year and every deal filing since 2016.
Deals its annual reports describe
| Business | Deal | When | Value |
|---|---|---|---|
Yellow Holdings LimitedWord for word“Our Thryv International Marketing Services segment is comprised of Thryv Australia Pty Ltd, which we acquired on March 1, 2021, and Yellow Holdings Limited ( “Yellow” ), a New Zealand marketing services company, which we acquired on April 3, 2023 for $8.9 million in cash (the “ Yellow Acquisition ”) , subject to certain adjustments .” 10-K for 2023 | acquisition | April 3, 2023 | $8.9 million in cash |
Vivial Media Holdings, Inc.Word for word“On January, 21, 2022, we acquired Vivial Media Holdings, Inc. (“ Vivial ”), a marketing and advertising company, for $22.8 million in cash, subject to certain adjustments.” 10-K for 2023 | acquisition | — | $22.8 million in cash |
Sensis Holding Limited (Thryv Australia)Word for word“Further, o n March 1, 2021, the Company completed the acquisition of Sensis Holding Limited (“ Thryv Australia ”), a provider of marketing solutions serving SMBs in Australia (the “ Thryv Australia Acquisition ” ) .” 10-K for 2023 | acquisition | March 1, 2021 | — |
Infusion Software, Inc. d/b/a Keap (Keap)Word for word“On October 31, 2024, we acquired all of the outstanding capital stock of Keap for $76.9 million in cash (net of $7.6 million of cash acquired) , subject to adjustment.” 10-K for 2024 | acquisition | October 31, 2024 | $76.9 million in cash (net of $7.6 million of cash acquired) |
Yellow Holdings Limited, a New Zealand marketing services company (Yellow)Word for word“Our Thryv Marketing Services segment includes Thryv Australia Pty Ltd ( “Thryv Australia” ), and Yellow Holdings Limited ( “Yellow” ), a New Zealand marketing services company, which we acquired on April 3, 2023 for $8.9 million in cash (the “ Yellow Acquisition ”).” 10-K for 2024 | acquisition | April 3, 2023 | $8.9 million in cash |
Vivial Media Holdings, Inc. (Vivial)Word for word“On January 21, 2022, we acquired Vivial Media Holdings, Inc. (“ Vivial ”), a marketing and advertising company, for $22.8 million in cash, subject to certain adjustments.” 10-K for 2024 | acquisition | January 21, 2022 | $22.8 million in cash, subject to certain adjustments |
Infusion Software, Inc. d/b/a KeapWord for word“On October 31, 2024, we acquired all of the outstanding capital stock of Infusion Software, Inc. d/b/a Keap (“ Keap ”) for $77.0 million in cash (net of $7.6 million of cash acquired) .” 10-K for 2025 | acquisition | On October 31, 2024 | $77.0 million in cash (net of $7.6 million of cash acquired) |
| Fiscal year ended | Cash paid for acquisitions (net of cash acquired) | Goodwill from acquisitions |
|---|---|---|
| 2018-12-31 | $1.3 million | — |
| 2019-12-31 | $147,000 | $0 |
| 2020-12-31 | $0 | $0 |
| 2021-12-31 | $175.4 million | $64.4 million |
| 2022-12-31 | $22.8 million | — |
| 2023-12-31 | $8.9 million | $5.1 million |
| 2024-12-31 | $76.9 million | $34.4 million |
| 2025-12-31 | $143,000 | — |
Deal filings since 2016
- 2026-09-14 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2024-10-31 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2024-10-29 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2024-05-02 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2023-06-23 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2021-03-02 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2021-03-02 Form 8-K, Item 2.01: Completion of Acquisition or Disposition of Assets
- 2016-01-05 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
Read from Thryv Holdings’s annual reports (10-K for 2025, 10-K for 2024, 10-K for 2023) and the financial data it files with the SEC, as of 2026-02-26. Every quotation is word for word from the filing linked beside it; how these pages are built and checked. The full record is in its company data sheet.