On the Record · Sirius XM
Sirius XM competitors, on the record
The companies Sirius XM itself names as competitors in its annual reports, 2023 to 2025, each with the sentence it appears in and the filing it came from.
Who Sirius XM names
| Company | Named in |
|---|---|
| Amazon | 2025 |
| Amazon Prime | 2025 |
| Apple | 2025 |
| Apple Music | 2025 |
| 2025 | |
| 2025 | |
| OnStar | 2025 |
| Spotify | 2025 |
| TikTok | 2025 |
| YouTube | 2025 |
In its own words
Amazon, Facebook, Google
Word for word“Our competition for advertisers includes large-scale online advertising platforms such as Amazon, Facebook, YouTube and Google; connected television (CTV) providers; traditional media companies such as television broadcasters and national print outlets; broadcast radio providers; podcast distributors and networks; and companies in the audio entertainment market.” 10-K for 2025
Amazon Prime, Apple Music, Spotify, TikTok, YouTube
Word for word“Streaming and on-demand services, including Amazon Prime, Apple Music, Spotify, TikTok and YouTube, compete with our SiriusXM and Pandora services.” 10-K for 2025
Apple
Word for word“Competition for Pandora’s services are primarily offered by entities that provide music and entertainment services as a small part of a larger business, such as Apple, Google, Amazon and YouTube.” 10-K for 2025
OnStar
Word for word“OnStar, a division of General Motors, also offers connected vehicle services in GM vehicles.” 10-K for 2025
Read from Sirius XM’s annual reports (10-K for 2025, 10-K for 2024, 10-K for 2023) and the financial data it files with the SEC, as of 2026-02-05. Every quotation is word for word from the filing linked beside it; how these pages are built and checked. The full record is in its company data sheet.