On the Record · SharkNinja
SharkNinja competitors, on the record
The companies SharkNinja names as competitors in its annual reports, 2023 to 2025, and the companies that name SharkNinja, each with the sentence and the filing.
Who SharkNinja names
| Company | Named in |
|---|---|
| Bissell | 2025 |
| Breville | 2025 |
| Cuisinart | 2025 |
| De’Longhi | 2025 |
| Dyson | 2025 |
| Hamilton Beach | 2025 |
| Hoover | 2025 |
| Vitamix | 2025 |
In its own words
Bissell, Dyson, Hoover
Word for word“Shark competes with brands including Dyson, Hoover and Bissell.” 10-K for 2025
Breville, Cuisinart, De’Longhi, Hamilton Beach, Vitamix
Word for word“Ninja competes with brands including Vitamix, De’Longhi, Breville, Hamilton Beach, Cuisinart and others.” 10-K for 2025
Who names SharkNinja
Companies whose own annual reports name SharkNinja as a competitor.
Word for word“Primary competitors for the personal care product category within our HPC segment include Koninklijke Philips Electronics N.V. (Norelco), The Procter & Gamble Company (Braun), Conair Corporation, Wahl Clipper Corporation, Helen of Troy Limited, SharkNinja (Shark), and Dyson Limited (Dyson).” 10-K for 2025
Word for word“In the Coolers & Equipment category, we compete against established, well-known, and legacy cooler brands, such as Igloo and Coleman, numerous newer brands that have emerged after the popularity of YETI products, such as Stanley and SharkNinja, as well as private label brands.” 10-K for 2026
Read from SharkNinja’s annual reports (10-K for 2025, 20-F for 2024, 20-F for 2023) and the financial data it files with the SEC, as of 2026-03-02. Every quotation is word for word from the filing linked beside it; how these pages are built and checked. The full record is in its company data sheet.