On the Record · SAP
SAP competitors, on the record
The companies whose own annual reports name SAP as a competitor, each with the sentence it appears in and the filing it came from.
Who SAP names
SAP’s annual reports for 2023 to 2025 describe its competition by kind of business and do not name competing companies.
Who names SAP
Companies whose own annual reports name SAP as a competitor.
Word for word“The principal competitors in this segment include: Alphabet (Google), Amazon, BMC, Broadcom, Microsoft, Oracle, Salesforce, SAP and Splunk, a CISCO Company.” 10-K for 2025
Word for word“Our enterprise cloud, software and hardware offerings compete directly with certain offerings from some of the largest and most competitive companies in the world, including Adobe Systems Incorporated, Alphabet Inc., Amazon.com, Inc., Cisco Systems, Inc., Intel Corporation, International Business Machines Corporation, Microsoft Corporation, Salesforce, Inc. and SAP SE, as well as other companies like Hewlett-Packard Enterprise and Workday, Inc.” 10-K for 2026
Word for word“Dynamics competes with cloud-based and on-premises business solution providers such as Oracle, Salesforce, SAP, Service Now, UI Path, and WorkDay.” 10-K for 2024
Word for word“providers of BSS/OSS and CRM/digital systems, including CSG International, Netcracker (an NEC subsidiary), Oracle, Pegasystems, Salesforce, SAP and ServiceNow;” 20-F for 2025
Word for word“Our competitors in this space include Salesforce.com, iPipeline, Redtail, Microsoft, SAP and Oracle.” 10-K for 2022
Word for word“We also face competition from larger vendors that currently offer, or are seeking to develop, business process automation printing products including HP, Epicor, and SAP.” 10-K for 2018
Word for word“Our current competitors include, but are not limited to, customers’ internally developed proprietary solutions, which may be accelerated by evolving AI technologies; P&C insurance software vendors such as Duck Creek, Majesco, Origami Risk, Sapiens, and DXC Technology; horizontal software vendors such as SAP SE, Salesforce, and ServiceNow; and enterprise AI platform providers and new market entrants utilizing AI technologies.” 10-K for 2026
Word for word“We frequently encounter competitors such as SAP and Oracle.” 10-K for 2019
Word for word“We compete with companies such as Automatic Data Processing, Inc., Dayforce, Inc., Intuit, Inc., Oracle Corporation, Paychex, Inc., Paylocity Holding Corporation, SAP SE, ServiceNow, Inc., Ultimate Kronos Group, Workday, Inc., and other international, national, regional, and local providers.” 10-K for 2025
Word for word“Competitors vary in size, scope, and breadth of the products and services they offer and include some of the world’s largest companies, including International Business Machines Corporation (“IBM”), Microsoft Corporation, Oracle Corporation, Salesforce, SAP SE, and ServiceNow.” 10-K for 2025
Word for word“For our SLM products, we compete with enterprise software companies such as Oracle, SAP, IFS AB, Microsoft, and Salesforce, and with companies that offer point solutions.” 10-K for 2025
Word for word“Our current primary competitors generally fall into the following categories: • large technology companies, including suppliers of traditional business intelligence and data preparation products, and/or cloud-based offerings that provide one or more capabilities that are competitive with our products, such as Amazon.com, Inc., Google, IBM, Microsoft Corporation, Oracle Corporation, salesforce.com, inc. and SAP SE; • business analytics software companies, such as MicroStrategy, Qlik and TIBCO Spotfire (a subsidiary of TIBCO Software Inc.); and • providers of SaaS-based or cloud-based analytics products.” 10-K for 2018
Word for word“We also compete with national firms, some of which have greater financial and technical resources than we do, including Oracle Corporation, Infor, SAP AG, Workday, Inc., CentralSquare Technologies, Thomson Reuters Corporation, Motorola Solutions, Inc., Axon Enterprise, Inc., and Constellation Software, Inc.” 10-K for 2025
Word for word“We currently compete with large, well-established, enterprise software vendors, such as Oracle Corporation (“ Oracle ”) and SAP SE (“SAP”).” 10-K for 2026
Read from SAP’s annual reports (20-F for 2025, 20-F for 2024, 20-F for 2023) and the financial data it files with the SEC, as of 2026-02-26. Every quotation is word for word from the filing linked beside it; how these pages are built and checked. The full record is in its company data sheet.