On the Record · Roku
Roku competitors, on the record
The companies Roku names as competitors in its annual reports, 2023 to 2025, and the companies that name Roku, each with the sentence and the filing.
Who Roku names
| Company | Named in |
|---|---|
| Amazon | 2025 |
| Apple | 2025 |
| 2025 | |
| Vizio | 2025 |
| Walmart | 2025 |
In its own words
Amazon, Apple, Google
Word for word“Large companies such as Amazon, Apple, and Google offer TV streaming devices that compete with Roku streaming devices and those of our licensed Roku TV partners and the Roku TV OS.” 10-K for 2025
Vizio, Walmart
Word for word“We also face increased competition from Walmart (which makes and sells Onn. branded streaming products, including co-branded Roku TV models), in light of its acquisition of Vizio (which makes and sells smart TVs with a proprietary operating system) and the integration of Vizio’s operating system into Walmart products instead of other third-party proprietary operating systems.” 10-K for 2025
Who names Roku
Companies whose own annual reports name Roku as a competitor.
Word for word“We face increased competition from a growing number of platforms, devices and content providers including Roku, Apple TV, Amazon and Google that provide broadband delivered digital content directly to a consumer’s television or mobile phone, including through casting technology or connected devices such as Amazon’s Fire TV Stick or Google’s Chromecast.” 10-K for 2023
Read from Roku’s annual reports (10-K for 2025, 10-K for 2024, 10-K for 2023) and the financial data it files with the SEC, as of 2026-02-13. Every quotation is word for word from the filing linked beside it; how these pages are built and checked. The full record is in its company data sheet.