Company profile
SEC EDGAR ↗- Industry
- Security Brokers, Dealers & Flotation Companies
- Listed
- Nasdaq: HOOD
- Incorporated
- DE
- Headquarters
- Menlo Park, CA
- Fiscal year end
- Dec 31
Financials
FY2025- Revenue
- $4.47B
- Net income
- $1.88B
- Total assets
- $38.1B
| Fiscal year | Revenue | Net income | Total assets |
|---|---|---|---|
| FY2025 | $4.47B | $1.88B | $38.1B |
| FY2024 | $2.95B | $1.41B | $26.2B |
| FY2023 | $1.86B | −$541.0M | $17.6B |
| FY2022 | $1.36B | −$1.03B | $23.3B |
| FY2021 | $1.81B | −$3.69B | $19.8B |
| FY2020 | $958.0M | $7.00M | $11.0B |
Reported fiscal years from SEC filings (10-K/A) — SEC EDGAR ↗. Stratrix is a strategy publication, not a real-time financial data service.
Decisions on record
One verified Decision Case on Robinhood, and the casebook each one belongs to.
| Fork date | Decision type | What Robinhood chose | Where it stood | The story | Casebook |
|---|---|---|---|---|---|
| 2021 | The Money Machine | Remove confetti only | Robinhood collected about $974 million in payment for order flow across 2021, roughly half of that year's revenue (2021) | Read the story → | The Money Machine Casebook → |
Run one of these yourself
The decisions Robinhood faced, as kits you can run.
Each pack takes one of these decisions and gives you the framework, a deck for the room, a model that resolves to one number, and the sourced cases behind it. $499, one-time.
The analyses
The Money Machine · Business Model
Robinhood's $1.11B in Interest Income Makes Falling Rates Its Biggest Risk
The story is that Robinhood lives on payment for order flow. By 2024 it didn't: transaction fees were $1.65B and net interest income $1.11B of $2.95B total. Its biggest risk now isn't a PFOF ban — it's rates falling.
8 min
The Money Machine · Business Model
Regulators Came for the Confetti. The Real Target Was the Money Machine Underneath.
Robinhood got famous for confetti on the screen and infamous for the fines that followed. But no regulator ever fined it for confetti. The real problem was a business that made ~81% of its revenue in early 2021 from selling your trades to someone else.
8 min
The Crisis Response · Crisis & Reinvention
Robinhood's GameStop Crisis Was Real. The Cover Story Is What Broke It.
On January 28, 2021, Robinhood's clearinghouse demanded its collateral jump from $124 million to $3.7 billion overnight. The liquidity crisis was real. But the company let the conspiracy fill the silence, and the wound never closed.
8 min
Tools to try
- Ansoff move finderFramework: Ansoff Matrix
- Business model canvas builderFramework: Business Model Canvas
- Change readiness checkFramework: Kotter's 8-Step Change Model
- Five Forces scorerFramework: Porter's Five Forces
- SMART goal builderFramework: SMART Goals
- SWOT builderFramework: SWOT Analysis
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