Company profile
SEC EDGAR ↗- Industry
- Services-Computer Programming, Data Processing, Etc.
- Listed
- NYSE: PINS
- Incorporated
- DE
- Headquarters
- San Francisco, CA
- Fiscal year end
- Dec 31
Financials
FY2025- Revenue
- $4.22B
- Net income
- $416.9M
- Total assets
- $5.49B
| Fiscal year | Revenue | Net income | Total assets |
|---|---|---|---|
| FY2025 | $4.22B | $416.9M | $5.49B |
| FY2024 | $3.65B | $1.86B | $5.34B |
| FY2023 | $3.06B | −$35.6M | $3.59B |
| FY2022 | $2.80B | −$96.0M | $3.86B |
| FY2021 | $2.58B | $316.4M | $3.54B |
| FY2020 | $1.69B | −$128.3M | $2.61B |
Reported fiscal years from SEC filings (10-K) — SEC EDGAR ↗. Stratrix is a strategy publication, not a real-time financial data service.
In depth
Run one of these yourself
The decisions Pinterest faced, as kits you can run.
Each pack takes one of these decisions and gives you the framework, a deck for the room, a model that resolves to one number, and the sourced cases behind it. $499, one-time.
Business ModelThe Money MachineWhere does the money actually come from, and who sets the rate it comes in at?See the pack →Growth & PortfolioThe Market EntryHow fast can this actually be done?See the pack →Moat & CompetitionThe Moat AnatomyWhat would it actually cost a challenger to take your customer?See the pack →
The analyses
The Money Machine · Business Model
Pinterest Knows You're About to Buy. It Just Can't Charge Like Google Yet.
Pinterest sells the rarest signal in advertising: a user planning a purchase before they know which brand. On 553 million users that signal earned $6.94 in yearly ARPU - a fraction of what Meta and Google extract from intent. The moat is real. The monetisation isn't, yet.
8 min
The Market-Entry Gambit · Growth & Portfolio
Pinterest Has 307 Million Users It Barely Knows How to Charge For
In Q4 2024, Pinterest's 101M North American users threw off $900M while its 307M Rest-of-World users produced $58M. The easy read is that international users don't convert. The filings say something stranger: they convert fine — there's just nobody there to sell to them yet.
8 min
The Moat Anatomy · Moat & Competition
Pinterest's Asset Is an Image Data Set Feeding an AI Flywheel — and a $6.05 vs $0.11 ARPU Gap
Everyone calls Pinterest a social network with network effects. It isn't social, and the network effect is weak. The real moat is one of the largest image-rich data sets ever assembled — feeding an AI flywheel — plus a $6.05-vs-$0.11 ARPU gap that is both the runway and the catch.
8 min
Tools to try
- Ansoff move finderFramework: Ansoff Matrix
- Business model canvas builderFramework: Business Model Canvas
- Change readiness checkFramework: Kotter's 8-Step Change Model
- Five Forces scorerFramework: Porter's Five Forces
- SMART goal builderFramework: SMART Goals
- SWOT builderFramework: SWOT Analysis
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