Company profile
SEC EDGAR ↗- Industry
- Services-Computer Programming, Data Processing, Etc.
- Listed
- NYSE: PINS
- Incorporated
- DE
- Headquarters
- San Francisco, CA
- Fiscal year end
- Dec 31
Financials
FY2025- Revenue
- $4.22B
- Net income
- $416.9M
- Total assets
- $5.49B
| Fiscal year | Revenue | Net income | Total assets |
|---|---|---|---|
| FY2025 | $4.22B | $416.9M | $5.49B |
| FY2024 | $3.65B | $1.86B | $5.34B |
| FY2023 | $3.06B | −$35.6M | $3.59B |
| FY2022 | $2.80B | −$96.0M | $3.86B |
| FY2021 | $2.58B | $316.4M | $3.54B |
| FY2020 | $1.69B | −$128.3M | $2.61B |
Reported fiscal years from SEC filings (10-K) — SEC EDGAR ↗. Stratrix is a strategy publication, not a real-time financial data service.
In depth
The analyses
The Money Machine · Business Model
Pinterest Knows You're About to Buy. It Just Can't Charge Like Google Yet.
Pinterest sells the rarest signal in advertising: a user planning a purchase before they know which brand. On 553 million users that signal earned $6.94 in yearly ARPU - a fraction of what Meta and Google extract from intent. The moat is real. The monetisation isn't, yet.
8 min
The Market-Entry Gambit · Decision Forks
Pinterest Has 307 Million Users It Barely Knows How to Charge For
In Q4 2024, Pinterest's 101M North American users threw off $900M while its 307M Rest-of-World users produced $58M. The easy read is that international users don't convert. The filings say something stranger: they convert fine — there's just nobody there to sell to them yet.
8 min
The Moat Anatomy · Moat & Competition
Pinterest's Asset Is an Image Data Set Feeding an AI Flywheel — and a $6.05 vs $0.11 ARPU Gap
Everyone calls Pinterest a social network with network effects. It isn't social, and the network effect is weak. The real moat is one of the largest image-rich data sets ever assembled — feeding an AI flywheel — plus a $6.05-vs-$0.11 ARPU gap that is both the runway and the catch.
8 min